SOURCE: Chick-fil-A

August 23, 2005 04:00 ET

Free Year's Supply of Chick-fil-A Being Awarded to First 100 People in Line at Aug. 24 Opening of Metro Baltimore's Newest Chick-fil-A Restaurant

Chick-fil-A President Dan Cathy to Camp Overnight With Chick-fil-A Raving Fans at Westminster Grand Opening

WESTMINSTER, MD -- (MARKET WIRE) -- August 23, 2005 -- Dozens of Baltimore-area residents are expected to camp overnight to become the first to get in line for the Aug. 24 opening of the new free-standing Chick-fil-A restaurant in Westminster where Chick-fil-A President Dan Cathy will help give away $26,000 in free food in 15 minutes.

A one-year supply of free Chick-fil-A combo meals (52 coupons) will be awarded to each of the first 100 adults, age 18 and older with identification, in line by 6 a.m. at the new restaurant located at 144 Englar Rd., Westminster. People can line up 24 hours prior to the opening, with the year supplies being awarded on Aug. 24 sometime between 6 a.m. and 6:30 a.m. The restaurant will officially open for business at 6:30 a.m.

"We've given away more than $2.5 million in free Chick-fil-A food since we started the 'First 100 Fans' promotion more than a year ago. This event has attracted Chick-fil-A raving fans from across the country to camp out in all types of weather conditions to be among the first 100 in line," said Cathy, son of the chain's founder Truett Cathy, who will spend the night outside with the crowd in Westminster.

Chick-fil-A launched its First 100 Fans promotion in Oct. 2003 in Phoenix and has continued the event at every free-standing and in-line restaurant grand opening across the country. Even the most extreme weather conditions -- floods, tornado warnings, freezing rain and temperatures, 60 mile-per-hour winds -- haven't kept Chick-fil-A raving fans away. In virtually every region of the country groups of dedicated Chick-fil-A customers have begun to attend multiple openings, with some raving fans camping out at eight or more grand openings. Last year, Dan Cathy attended events at more than 50 grand openings and spent the night outside at more than 25. The event has even attracted campers who had never tried Chick-fil-A.

P.J. McDaniel has been selected to operate the new free-standing Chick-fil-A in Westminster, relocating from the Chick-fil-A restaurant at TownMall of Westminster. McDaniel's mother worked at a Chick-fil-A restaurant in Cumberland before he joined the chain as a team member in 1994. He became an Operator in 2001 and has been recognized by the chain for top sales percentage increase and its highest Operator recognition -- the Symbol of Success. McDaniel, a graduate of Allegany College of Maryland and Frostburg State University, and his wife Danielle, whom he met while both worked at Chick-fil-A, have a son.

The new restaurant is open Monday through Saturday from 6:30 a.m. until 10 p.m. The breakfast menu includes the popular chicken biscuit along with an expanded lineup which debuted in June featuring the quick-service industry's first premium coffee blends, three custom-roasted Café Blends Coffees, and its new Chick-fil-A Cinnamon Cluster, fresh-baked mini swirls filled with sweet cinnamon served warm with a creamy vanilla icing.

The new items are the second phase of a two-part breakfast menu expansion that has increased breakfast sales in the chain by 30 percent this year. Other items that have been added include the introduction of Chick-fil-A® Chick-n-Minis™, the chain's popular bite-sized Chick-fil-A® Nuggets nestled in a warm mini yeast roll lightly coated with a honey butter spread; and the Bagel Sandwich, a breakfast portion of Chick-fil-A's boneless breast of chicken served between a slice of American cheese and folded egg on a toasted multi-grain bagel.

From Chick-fil-A's commitment to unparalleled food quality to customer service to employee loyalty, virtually every aspect of the company's operations has received major recognition from national organizations and publications including winning the just announced Consumer Choice in Chains Award in the chicken category by Restaurants & Institutions. In the past year alone awards have included:

--  "Best Drive-Thru in America" for the third straight year this month
    following Quick Service Restaurant magazine's annual restaurant study of 25
    chains that surveys order accuracy, menu display, speaker clarity and the
    speed of service to fill orders.
    
--  Fast Company magazine's inaugural Customers First Awards, singling out
    Dan Cathy's leadership as a key reason the chain continues to thrive and
    grow while maintaining a close connection with its team members and
    customers.
    
--  For the 11th year out of the past 12, the Consumer Choice in Chains
    Award in the chicken category by Restaurants & Institutions, a leading food
    service industry publication which studied consumer experiences with food
    quality, menu variety, value, and service.
    
--  Topping the quick-service restaurant competition in the South, ranking
    first in J.D. Power and Associates 2004 Restaurant Satisfaction Study,
    which rated restaurants in environment, meal, service and cost. Receiving
    top ratings in two of the four categories -- meal and service.
    
Chick-fil-A's closed-on-Sunday policy also stands out as a rarity in the quick-service restaurant industry. The chain has maintained Sunday as a day off to allow employees to spend time with family and worship if they choose since Truett Cathy founded the company.

Chick-fil-A's commitment to its employees includes a Leadership Scholarship program which has been in place for more than 30 years. This year the company expects to award more than $1.2 million in scholarships to restaurant employees bringing the total amount awarded since 1973 to more than $20 million.

Continuing its unprecedented, 37-year run of consecutive sales gains since the chain started in 1967, Chick-fil-A, Inc. reported 2004 system-wide sales of more than $1.7 billion, a 13.8 percent increase over its 2003 figures and a positive 5.2 percent same-store sales increase over the preceding year. Atlanta-based Chick-fil-A is the nation's second-largest quick-service chicken restaurant chain with more than 1,205 restaurants in 38 states and Washington D.C. The chain expects to build more than 77 locations this year, including 60 free-standing units. For more information, visit www.chick-fil-a.com or www.chick-fil-apressroom.com.

Contact Information

  • Contact:
    Jerry Johnston
    Chick-fil-A, Inc.
    Email Contact

    Cindy Chapman
    CP Communications Inc.
    Email Contact
    678-546-0494/678-858-1325 (cell)