SOURCE: Chick-fil-A

August 31, 2005 06:00 ET

Free Year's Supply of Chick-fil-A Being Awarded to First 100 People in Line at Sept. 1 Opening of Tampa's Newest Chick-fil-A Restaurant

Chain to Launch Test of New Spicy Chargrilled Chicken Sandwich in Tampa-St. Petersburg as New Restaurant Opens

TAMPA, FL -- (MARKET WIRE) -- August 31, 2005 -- Dozens of Tampa-area residents are expected to camp overnight to become the first to get in line for the Sept. 1 opening of the newest free-standing Chick-fil-A restaurant in Tampa, where $26,000 in free food will be given away in 15 minutes.

A one-year supply of free Chick-fil-A combo meals (52 coupons) will be awarded to each of the first 100 adults, age 18 and older with identification, in line by 6 a.m. on Sept. 1 at the new restaurant located at 3019 Cove Bend Dr., off I-275N at the Bearrs Avenue exit. People can line up 24 hours prior to the opening, with the year supplies being awarded on Sept. 1 sometime between 6 a.m. and 6:30 a.m. The restaurant will open for business at 6:30 a.m.

"We've given away more than $2.5 million in free Chick-fil-A food since we started the 'First 100 Fans' promotion more than a year ago. This event has attracted Chick-fil-A raving fans from across the country to camp out in all types of weather conditions to be among the first 100 in line," said Dan Cathy, son of the chain's founder Truett Cathy. Chick-fil-A launched its First 100 Fans promotion in Oct. 2003 in Phoenix and has continued the event at every free-standing and in-line restaurant grand opening across the country.

Bob Clifton has been selected to operate the new free-standing Chick-fil-A at Bearrs Ave. He and his wife, Dorothy, have two children.

Chick-fil-A customers in Tampa-St. Petersburg have the rare opportunity to help determine the future of a new menu item -- a Spicy Chargrilled Chicken Sandwich, which will be served at more than 30 Chick-fil-A locations in the market beginning Sept. 5 as Chick-fil-A begins a 3-month evaluation of the new sandwich.

With a unique chipotle-citrus flavor, the Spicy Chargrilled Chicken Sandwich includes green leaf lettuce, two tomato slices, pepper jack cheese with habanera peppers and a smoky chipotle sauce. Additionally, the entrée will be available in a combo meal, which includes the new Spicy Chargrilled Chicken Sandwich, a medium beverage and the choice of a medium-size order of Chick-fil-A® Waffle Potato Fries, 5oz. Fresh Fruit Cup, Cole Slaw, Carrot & Raisin Salad or Side Salad.

In addition to the Tampa restaurants, the new sandwich also will be sampled at Chick-fil-A locations in Jacksonville, Bradenton, Lakeland and Sarasota, Fla. Pending a successful outcome at the conclusion of the three-month test, Chick-fil-A plans to roll out the Spicy Chargrilled Chicken Sandwich to its 1,200-plus restaurants nationwide in 2007.

"Chick-fil-A customers continue to request that we offer spicy items," said Woody Faulk, Chick-fil-A's vice president of brand development. "Our customers have wanted a spicy sandwich for some time. They have come to expect that when we introduce an item that it is both high quality and unique -- the new Chick-fil-A Spicy Chargrilled Chicken Sandwich is both and is quite different from what is currently available in the marketplace."

Complementing the chain's assortment of other nutritious entrees, the new Spicy Chargrilled Chicken Sandwich has only nine grams of fat and 360 calories.

The new Tampa restaurant is open Monday through Saturday from 6:30 a.m. until 10 p.m. The breakfast menu includes the popular chicken biscuit along with an expanded lineup which debuted in June featuring the quick-service industry's first premium coffee blends, three custom-roasted Café Blends Coffees, and its new Chick-fil-A Cinnamon Cluster, fresh-baked mini swirls filled with sweet cinnamon served warm with a creamy vanilla icing.

From Chick-fil-A's commitment to unparalleled food quality to customer service to employee loyalty, virtually every aspect of the company's operations has received major recognition from national organizations and publications including winning the just announced Consumer Choice in Chains Award in the chicken category by Restaurants & Institutions. In the past year alone awards have included:

--  "Best Drive-Thru in America" for the third straight year following
    Quick Service Restaurant magazine's annual restaurant study of 25 chains
    that surveys order accuracy, menu display, speaker clarity and the speed of
    service to fill orders.
--  Fast Company magazine's inaugural Customers First Awards, singling out
    Dan Cathy's leadership as a key reason the chain continues to thrive and
    grow while maintaining a close connection with its team members and
    customers.
--  For the 11th year out of the past 12, the Consumer Choice in Chains
    Award in the chicken category by Restaurants & Institutions, a leading food
    service industry publication which studied consumer experiences with food
    quality, menu variety, value, and service.
--  Topping the quick-service restaurant competition in the South, ranking
    first in J.D. Power and Associates 2004 Restaurant Satisfaction Study,
    which rated restaurants in environment, meal, service and cost. Receiving
    top ratings in two of the four categories -- meal and service.
    
Chick-fil-A's closed-on-Sunday policy also stands out as a rarity in the quick-service restaurant industry. The chain has maintained Sunday as a day off to allow employees to spend time with family and worship if they choose since Truett Cathy founded the company.

Chick-fil-A's commitment to its employees includes a Leadership Scholarship program which has been in place for more than 30 years. This year the company expects to award more than $1.2 million in scholarships to restaurant employees bringing the total amount awarded since 1973 to more than $20 million.

Continuing its unprecedented, 37-year run of consecutive sales gains since the chain started in 1967, Chick-fil-A, Inc. reported 2004 system-wide sales of more than $1.7 billion, a 13.8 percent increase over 2003. Atlanta-based Chick-fil-A is the nation's second-largest quick-service chicken restaurant chain with more than 1,205 restaurants in 38 states and Washington, D.C. The chain expects to build more than 77 locations this year, including 60 free-standing units. For more information, visit www.chick-fil-a.com or www.chick-fil-apressroom.com.

Contact Information

  • Contact:
    Jerry Johnston
    Chick-fil-A, Inc.
    Email Contact
    407-765-8174

    Cindy Chapman
    CP Communications Inc.
    Email Contact
    678-546-0494/678-858-1325 (cell)