Lytica Inc.

Lytica Inc.
FREEBENCHMARKING.COM

FREEBENCHMARKING.COM

January 12, 2011 07:30 ET

FREEBENCHMARKING.COM - A Revolutionary Price Benchmarking Service for Electronic Components - Announces Sales Partnerships Across Canada and Northern California

Enabler Tech, Paxcell and Cariken to drive major market expansion of FREEBENCHMARKING.COM across North America

OTTAWA, ONTARIO--(Marketwire - Jan. 12, 2011) -

Editors note: One video and three images are included with this press release on Marketwire's website.

FREEBENCHMARKING.COM™ is the industry's first – and only – independent, web-based price benchmarking and risk assessment service for electronic compo­nents. Companies can easily, quickly, and confidentially compare their electronic components pricing against FREEBENCH­MARKING.COM's proprietary database of current industry pricing, based on total component spending and spending by commodity.

"When I was Chief Procurement Officer at a $20B global company*, I paid many times the cost of a FREEBENCH­MARKING.COM Gold report for assessments that were much less comprehensive or actionable, said Ken Bradley, President of Lytica Inc. "I wished then that such a benchmarking service was available. Now it is! We've created FREEBENCHMARKING.COM to be the go-to industry reference for component price competi­tiveness and risk assessment. This unprecedented service will arm our clients with the information they need to negotiate more competitive pricing and reduce supply chain risk. In fact, we are so confident in our ability to identify potential cost savings, the report comes with a money-back guarantee."

Every client that confidentially submits its components cost data receives, within a day, a customized electronic report that not only assesses cost competitiveness in terms of cost advantage or disadvantage to others, but also highlights areas of risk related to single-sourced and end-of-life components.

FREEBENCHMARKING.COM, a division of Lytica Inc., today announced the launch of sales partnerships that will significantly expand its presence into key markets across Canada and Northern California. 

Enabler Tech Inc., a leading technology provider based in Toronto, Ontario, will market FREEBENCHMARKING.COM, as well as Lytica's supply chain and operations management consulting services across Canada to the B.C. border. "When I first was exposed to FREEBENCHMARKING.COM, I knew that it had the ability to become a true 'game-changer'. I'm very excited that EnablerTech will now be able to help Canadian customers leverage this powerful knowledge tool, and the additional supply chain and operations consulting services that the Lytica team represent" said Mark Tayles, President of Enabler Tech.

Paxcell Inc. has been providing sales & marketing coverage in Silicon Valley and Northern California for over 17 years, and will act as FREEBENCHMARKING.COM'S exclusive representative for this key U.S. market. "The reaction to FREEBENCHMARKING.COM from major electronics manufacturers in Silicon Valley has been very positive, enabling supply chain executives to measure their price competitiveness and improve their bottom line. We expect FREEBENCHMARKING.COM to become a widely accepted service in the coming months" said Bill Cohune, President, Paxcell Inc.

With over 20 years of technology sales & marketing experience, Cariken Enterprises will act as FREEBENCHMARKING.COM's exclusive representative for the B.C., Canada market. "I know of no other analytical service that provides an equally comprehensive assessment of component costs, enabling any electronics manufacturer to understand best-in-class pricing for their purchased electronics parts. Cariken sees FREEBENCHMARKING.COM as a key differentiator that will provide British Columbia electronics manufacturers with a significant competitive advantage in the global marketplace" said Ken Tanner, President, Cariken Enterprises Inc.

About Lytica Inc. Lytica Inc. is a leading supply chain services company based in Ottawa, Canada that specializes in cost reduction, operations management, and supplier risk assessment. Its FREEBENCHMARKING.COM team consists of supply chain, procurement, component engineering and software experts who have years of experience with some of the most successful companies in the electronics industry, and a broad and deep history working with the majority of electronic component suppliers globally.

*Ken Bradley was formerly Chief Procurement Officer with Nortel Networks

To view the video associated with this press release, please visit the following link:

www.youtube.com/watch?v=wki2EE8u31s&feature=player_embedded

To view the images associated with this press release, please visit the following links:

http://www.marketwire.com/library/20110111-ken.jpg

http://www.marketwire.com/library/20110110-Enabler_800.jpg

http://www.marketwire.com/library/20110110-Paxcell_800.jpg

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