SOURCE: FreeButton, Inc.

May 14, 2013 09:00 ET

FreeButton, Inc. Announces LOI to Acquire Media Rhythm Group, Inc., Provides Additional Business Updates, and Terminates LOI to Acquire SponsorMe

Announces Plans to Launch Unique B2B Version of FreeButton

ENCINITAS, CA--(Marketwired - May 14, 2013) - FreeButton, Inc. (OTCQB: FBTN) today announced that it has entered into a letter-of-intent to acquire an established advertising agency, Media Rhythm Group, Inc., established in December 2009. Media Rhythm represents various media properties including 14 magazines (Surfer, Surfing, Powder, Snowboarder, Skateboarder, Canoe & Kayak, Standup Paddler, Bike, Dirt Rider, ATV Rider, Paved, Baseball America, Slam, Alert Diver), 17+ websites and numerous events that are available for integrated sponsorships.

James Lynch, CEO of FreeButton, said that "Media Rhythm provides several strategic benefits to FreeButton. It brings high value advertising accounts which have tremendous sell-through potential for our API product; it creates a broader pool of advertisers that can be cross-promoted with FreeButton, Social Click and Cause Click products; it brings additional, proven revenue streams including print and digital advertising and event marketing; and it enables FreeButton to become a more full-service advertising firm."

This move is part of FreeButton's broader strategy to establish and build a foothold in the burgeoning marketplace for developing marketing solutions to the Mellennial demographic audience.

Business Update

"We successfully launched FreeButton.com 2.0 version in February 2013, with the goal of proving out a new, high impact form of marketing, which enables brand and marketing partners to extend their value proposition to consumers in an entertaining way which is non-invasive to the audience and highly incentivized to maximize participation. Through this process, brands can literally immerse their audience in their culture, values and message, and create a more positive experience for everyone," Lynch added. "Meanwhile, consumers have the ability, in a game or sweepstakes-like environment, to win a product or service as a reward for engaging in the campaign."

Other Key Developments

In addition to the Media Rhythm acquisition,

  • We plan to unveil our unique, B2B API as a new FreeButton marketing solution, with a "plug and play" marketing campaign framework for partner websites to implement;
  • We continue to develop new user-generated online marketing solutions that we believe will resonate with our marketing partners, and which will be available for Media Rhythm to market downstream to its customers; and
  • We have terminated plans to acquire SponsorMe, Inc. There are no penalties for termination.

Forward-Looking Statements

This release contains forward-looking statements, including, without limitation, statements concerning our business and possible or assumed future results of operations. Our actual results could differ materially from those anticipated in the forward-looking statements for many reasons including: our ability to continue as a going concern, adverse economic changes affecting markets we serve; competition in our markets and industry segments; our timing and the profitability of entering new markets; greater than expected costs, customer acceptance of our products or difficulties related to our integration of the businesses we may acquire; and other risks and uncertainties as may be detailed from time to time in our public announcements and SEC filings. Although we believe the expectations reflected in the forward-looking statements are reasonable, they relate only to events as of the date on which the statements are made, and our future results, levels of activity, performance or achievements may not meet these expectations. We do not intend to update any of the forward-looking statements after the date of this document to conform these statements to actual results or to changes in our expectations, except as required by law. There is no assurance that a definitive agreement will be completed.

About Media Rhythm Group Inc.

Media Rhythm Group Inc., launched in Dec 2009, is a sales firm representing various media properties including 14 magazines (Surfer, Surfing, Powder, Snowboarder, Skateboarder, Canoe & Kayak, Standup Paddler, Bike, Dirt Rider, ATV Rider, Paved, Baseball America, Slam, Alert Diver), 17+ websites and numerous events that are available for integrated sponsorships. For more information go to www.mediarhythm.com.

About FreeButton, Inc.

Located in Encinitas, CA, FreeButton, Inc. is the operator and developer of www.FreeButton.com, an advertising company that specializes in advertising & brand promotion through the use of a revolutionary new "Instant-Win" program where Users can attempt to win a product.

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