SOURCE: Fiksu, Inc.

October 24, 2013 09:22 ET

FreeMyApps From Fiksu Upgraded to Drive App Engagement and Loyalty

App Discovery Platform Now Rewards Users for Actions -- Not Just Downloads

BOSTON, MA--(Marketwired - Oct 24, 2013) -  FreeMyApps® (www.freemyapps.com), the world's leading app discovery, engagement and rewards platform, today unveiled enhancements designed to help app and game publishers achieve deeper levels of engagement from users. The upgraded FreeMyApps platform now rewards app users and game players for taking in-app actions, such as completing a tutorial, reaching a game level or registering. Created by programmatic app marketing tech platform Fiksu, FreeMyApps has quickly become the premier destination for more than 1.6 million active monthly users seeking to discover and engage with innovative and entertaining apps and games found in the App Store and Google Play. Additionally, a new self-serve capability allows indie developers to leverage the power of the vast and active FreeMyApps community to drive large volumes of users quickly and cost-effectively -- with campaigns starting as low as $1,000.

"As a small app publisher, we are thrilled with FreeMyApps new self-serve capabilities, which provide an end-to-end, fully automated platform reaching millions of new and engaged users -- allowing us to scale our business more than we ever thought possible," said Leslie Cavanaugh, developer, 78 x 36 Productions LLC. "And the best part -- we were up and running in no time!"

Beginning today, FreeMyApps will not only help app publishers drive large install volumes at a high velocity, but will also reward users to take valuable actions that lead to enhanced retention or monetization. Users love FreeMyApps because they earn credits that can be redeemed for rewards -- such as gift cards for iTunes and Google Play (which pump money back into the app and game ecosystem), Amazon.com, Hulu+, Spotify, and many others -- for doing what they love to do. They can also earn credits for socially sharing FreeMyApps with friends. 

"Enthusiastic iOS and Android users around the globe have turned to FreeMyApps as their go-to platform for interacting and engaging with the hottest new apps and games," said Glenn Kiladis, vice president & general manager of FreeMyApps. "Now by rewarding users for deep, in-app actions -- rather than downloads alone -- the new and improved FreeMyApps platform enables us to reward and drive increased value for our app publishing clients on the industry's largest discovery network."

For campaigns in which the volume and velocity of installs require campaigns across multiple networks, FreeMyApps now offers comprehensive de-duping and reporting capabilities to ensure app publishers only pay once for new users -- fully automated by Fiksu for ease of use.

FreeMyApps is also continuously enhancing its fraud testing and detection services leveraging knowledge found in billions of in-app events collected on a monthly basis. Enhancements include automated behavioral checks, device and click source validation and blacklisting of fraudulent sources, all designed to fully protect app and game publishers and users from unusual or fraudulent behavior. These enhanced security practices ensure that FreeMyApps clients always get the best value, performance and protection from their FreeMyApps campaigns. 

FreeMyApps also recently launched a new, non-reward-based Hot Apps category that enables app and game publishers to tap into the FreeMyApps user base to reach users who deliver a high lifetime value.

For more details about the newly enhanced FreeMyApps platform, please visit: http://www.freemyapps.com/advertise.html.

About Fiksu
Fiksu, Inc. helps leading brands optimize their iOS and Android mobile app marketing campaigns and secure large volumes of loyal users. The company's flagship platform, Fiksu®Mobile App Marketing Platform, spans the entire mobile ecosystem providing the most cost-effective, predictable and intelligent mobile advertising solution, slashing user acquisition costs and ensuring sustained user engagement. Additionally, Fiksu offers FreeMyApps®, an app discovery platform where users are rewarded. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures. More at www.fiksu.com, @Fiksu and on the Fiksu blog.