SOURCE: Clarus Marketing Group

Clarus Marketing Group

November 18, 2014 08:00 ET

FreeShipping.com's 10% Cash-Back Benefit Drives a 45% Increase in Purchases, Rewarding Consumers and Retailers

By Offering Members 10% Cash Back at 1,000+ Top Retail Sites, FreeShipping.com Further Energizes Its Coveted Base of Active, Qualified Consumers

MIDDLETOWN, CT--(Marketwired - Nov 18, 2014) - FreeShipping.com reports that its recently enhanced 10% cash-back benefit is powering significant increases in its members' purchase activities, including double-digit percentage gains in purchases and average order values.

Since FreeShipping.com doubled its cash-back payout to 10%, members who clicked through FreeShipping.com to participating retailers' sites completed orders with those retailers 45% more often than they did at the lower cash-back level.

Just as significantly, AOV have increased 11%, and the average number of orders per day has grown a remarkable 65%, providing further confirmation that FreeShipping.com's member base comprises exactly the savvy, active, purchase-ready consumers that retailers value the most.

"These results are exciting. We've always delivered buyers rather than browsers to our retail partners, and the 10% cash back amplifies that," said Tom Caporaso, the CEO of Clarus Marketing, which owns and operates FreeShipping.com. "Through our commitment to comprehensive testing, ongoing data analysis, and learning from member feedback, we're continually improving FreeShipping.com to give members the savings they want while providing retailers the type of customers they crave."

"This holiday season, our members know they'll consistently earn 10% cash back while finding the best deals with our cutting-edge price comparison tool. They'll keep taking advantage of their easy access to a wide range of savings opportunities at FreeShipping.com -- and keep driving remarkable growth in sales conversions, AOV, and purchase frequency to our retail partners."

In addition to 10% cash back and coupon savings at over 1,000 top retailers, FreeShipping.com members can access the largest database of free shipping offers found online, return shipping coverage, a 90-day low-price guarantee, and a search tool that compares participating retailers' prices for over 100 million SKUs.

Visit FreeShipping.com for a FREE trial.

About Clarus Marketing Group
Clarus Marketing Group creates great products that strengthen our clients' businesses, build brand loyalty, and foster long-term, profitable relationships by enhancing the lives of our customers. Founded in 2001, Clarus Marketing has earned its reputation as a subscription commerce leader through its flagship program, FreeShipping.com, and its innovative, easily customizable programs. Backed by Norwest Venture Partners (NVP), Clarus continues to expand upon its subscription commerce successes.

Clarus Marketing CEO Tom Caporaso is available for interviews.