December 13, 2006 14:28 ET

Freestyle football craze hits UK as British kids look to emulate the Brazilians

Two new DVD's launched by Duke celebrating best of British talent

LONDON, UNITED KINGDOM--(CCNMatthews - Dec. 13, 2006) - England may have not be setting the world stage alight in football at the moment but British kids are emulating their Brazilian counterparts and leading the world when it comes to skills, by learning a dazzling array of freestyle tricks and stunts. Now the launch of two new DVD's, 'the Urban Freestyler' and 'Learn Freestyle Football' are set to accelerate this growth.

Using skateparks, basketball courts and any urban spaces, British freestylers are learning the kind of moves and tricks more commonly seen on Cobacabana Beach. Freestyle football is a type of performance art using juggling and balancing tricks to impress crowds and win matches.

The Urban Freestyler features thirteen of the world's top football freestylers performing in London's inner suburbs. Backed by a UK hip hop soundtrack, the freestylers pull off gravity-defying tricks using London's urban structures as their pitch. With names like 'luna flick', 'catapult', 'cyclone' and 'billy wizz', the movement is set to revolutionize playground kickabouts.

The film plays to a UK hip-hop soundtrack including Wordsmith, Genesis Elijah, Lethal and Destruction, The Choong Family and reggae legend Horace Andy. Also appearing and mixing it up with the football freestylers are a host of other UK freestyle pros from the world of skating (Pete King), MC freestyle (Slim Dutty/Dre Dagga), Breakin (Coza and crew), BBall (streetball UK/London Towers), Tommy Baker (Basketball) and Graffiti (Eine).

The mesmerising footage includes 22-year old Nike World Champion freestyler Abbas Farid who has worked with some of the biggest names in football, including Beckham, Ronaldo and Ronaldinho. Joining him is Mike Delaney, a freestyler well known from some of the world's top football commercials of recent years including Nike's 'Scorpion Cage' tournament and John Smith's 'Ave It!' campaign, featuring Peter Kay. Bonus features include an extended breakers mix and extra footage.

Film Producer Martin Dale, from Brick Lane Films, commented: "What we are seeing in the film is nothing less than a major movement. Kids are using freestyle football as a form of self-expression and it sits comfortably alongside other cultural influences including art and music".

In Learn Freestyle Football, Premier League freestyler Billy Wingrove (who also appears in The Urban Freestyler) breaks down the moves and provides a step-by-step guide to learning and perfecting some of the best freestyle tricks. The DVD shows how to build up routines, win tournaments and when to use the tricks in gameplay.

Wingrove is one of the more prominent freestyle footballers having turned professional in 2002. He regularly entertains crowds at major football matches including Spurs fans at White Hart Lane where he provides the half time entertainment. He is also the face of Nike's popular Joga Bonito (play beautiful) online community and has appeared on the Disney Channel, Sky Sports and Blue Peter.

Wingrove commented: "Learning tricks is all about relentless practice and self expression. None of the tricks are easy and it is only through dedication that you can master the skills".

Freestylers have already been seen in ad campaigns for Nike, Pringles, Pepsi and Siemens TV as well as on BBC World Cup clips this year. However many of the freestylers attribute their interest to the Nike 'airport' World Cup campaign around the 1998 World Cup in France.

The Urban Freestyler and How to Freestyle will be available in November, priced at Pounds Sterling 12.99 from leading video outlets (including selected HMV and Virgin stores) or direct from www.dukevideo.com . Also available on play and amazon Tel 01624 640000, fax 01624 640001 or email mail@dukevideo.com For further information on the freestylers go to www.freestylefootball.com

Notes to Editors:
Duke Video Duke Marketing was founded in 1981and is based in the Isle of Man. The company publishes special-interest DVDs, with motorsport and extreme sport as the core activity, including official reviews for Formula One and MotoGP. Founder Peter Duke's father Geoff Duke was motorcycle World Champion six times in the 1950's.

Having started trading as a mail order company, Duke evolved during the 1990's into a video publisher with extensive distribution throughout the UK retail trade. A range of Duke titles are available in the video departments of HMV and Virgin. Expansion into the extreme sport sector under the Chilli Video brand is supplemented with retail presence in 400 Halfords stores throughout the UK - Europe's biggest chain of auto accessory, spare parts and cycle stores.

Duke products are sold under licence in over 25 countries, via an extensive network of licensees ranging from leading publishers in Italy, a franchisee in the USA, associations with television companies in France, New Zealand and Australia, and developing distribution projects in some of the major emerging markets in the Far East.


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