SOURCE: Freestyle

July 15, 2008 10:35 ET

Freestyle Introduces "Freestyle4Life" Social Community on the Loop'd Network

Freestyle Invites Pro's, Am's and Fans to "Rock Out With Your Clock Out"

NEWPORT BEACH, CA--(Marketwire - July 15, 2008) - Freestyle, the original action sports watch manufacturer, in collaboration with Loop'd Network, the fastest growing social network for actions sports and youth culture, is proud to announce Freestyle4Life. This new community, dedicated to supporting and entertaining action sports athletes and enthusiasts, is Freestyle's latest online initiative.

Freestyle has partnered with Loop'd Network since 2006 and Freestyle4Life is the perfect expansion to build enhanced brand engagement through four key components of the community; sponsorship, discounts, "The Daily Grind" and "Propaganda".

"It's no secret that social networks represent an increasingly important element in the future of youth marketing, so naturally we teamed with the Loop'd Network to engage their immense pool of young athletes and action sport enthusiasts," says Freestyle Marketing Director, Chad LaBass. "Freestyle4Life provides a solid platform for friends, fans and athletes of the Freestyle brand to effectively and easily communicate in a really cool way. Marketing is no longer a one-way street; we encourage feedback on the Freestyle brand and we look forward to implementing some of the incredible ideas and innovations that are sure to be cultivated within the Freestyle4Life community," LaBass added.

Freestyle4Life introduces a new multi-tiered sponsorship program with over 700 spots for amateur athletes to gain sponsorship through an application process, or by entering and winning contests. Each sponsorship level comes with discount programs reaching as high as 40% off Freestyle watches for top level athletes. "The Daily Grind", a voyeuristic peek into life at Freestyle's office, gives members a behind-the-scenes view into what makes Freestyle "tick" in an updated "reality based" entertainment format. And, finally, "Propaganda" encourages members to "Rock Out with Your Clock Out" and connect with each other by posting blogs, comments, videos and photos. This members-only place will also house downloadable free images, videos, and screensavers.

"Having worked with Freestyle over the past couple of years, we're stoked to partner with Chad and his team to take their social media efforts to the next level," said Scott Tilton, CEO of Loop'd Network. "Freestyle is a premier, irreverent brand with strong connections to the young action sports lifestyle crowd. Freestyle4Life, with its engaging programs, content, and member value will be an awesome addition to the network."

Throughout the year, Freestyle will keep tabs on sponsored athletes and will evaluate their progress allowing athletes the opportunity to take sponsorship to the next level.

To find out more about Freestyle4Life please check out www.Freestyle4Life.com and to visit Freestyle's official homepage check out www.FreestyleUSA.com.

About Freestyle

Founded in 1981, Freestyle is a leading action sports watch manufacturer. The Freestyle watch collection includes a full line of performance and lifestyle choices for men, women and youth, all styles are water resistant to 100 meters or more and backed by a limited lifetime warranty. With roots firmly planted in surf, Freestyle proudly sponsors a team of highly respected surfers including Shane Dorian, Cory Lopez, Anthony Walsh as well as junior standouts Nat Young, Andrew Doheny and Sage Erickson. For more information, visit www.FreestyleUSA.com.

About Loop'd Network

Loop'd Network is THE social network for action sports and youth culture. A place for Pros, Am's and Fans to share with friends, discover what's happening in their favorite sports, showcase their talent, and explore life. Our unique approach to social media and brand engagement provides unprecedented opportunities to personally connect with a highly influential youth demographic in more relevant and authentic ways. For more information, visit www.loopd.com.

Webosphere

Keyword Cloud

View Website