SOURCE: Melrose Jewelers

December 27, 2008 15:30 ET

French Open Champion Ana Ivanovic Signs Contract With Rolex

Beautiful French Open Champion Ana Ivanovic Becomes the First WTA Player to Sign an Endorsement Contract With Rolex, as Reported by Melrose Jewelers, USA's #1 Online Rolex Watch Retailer

SEATTLE, WA--(Marketwire - December 27, 2008) - Miami-Melrose Jewelers reports the latest innovative Rolex endorsement: Joining tennis icons Roger Federer and Andy Roddick, beautiful French Open Champion Ana Ivanovic signed a worldwide endorsement contract with Rolex S.A., the leading Swiss watchmaker. As the only female tennis player chosen by the Geneva-based watchmaker, Rolex will employ Ivanovic in their advertising and as an ambassador of their philanthropic and sporting ventures. Ranked #1 in the world by the WTA for nine consecutive weeks in 2008, Ana Ivanovic displayed her mettle as a top tennis player in 2008. Beyond tennis, Rolex respected Ana Ivanovic's appointment by the United Nations as the Unicef National Ambassador for Serbia in September of 2007. Ivanovic visited a primary school in Serbia during her inauguration and said: "I'm also looking forward to going into the classroom and meeting many kids."

This article, by John Lavitt, can be viewed in its entirety at the free MJ Rolex Watch Blog at: http://www.melrosejewelers.com/rolex-watch-blog/french-open-champion-ana-Ivanovic-signs-endorsement-contract-with-rolex/ or at the Melrose Jewelers Rolex watch website at http://www.melrosejewelers.com.

In the French Open shot, Ana Ivanovic is wearing a men's Rolex Daytona, which is somewhat surprising. At this time, her endorsement deal barely was off the ground, and Rolex had not chosen her signature brand. What is remarkable is how well she wears the Paul Newman Rolex, and how the watch becomes both powerful and captivating. Later, Rolex decided Ana Ivanovic needed a watch to match her style and chose the gold Rolex Oyster Perpetual Lady-Datejust as her signature model. In interviews, Ivanovic expressed her delighted surprise that such a reputable brand as Rolex would pick her for their team: "I'm very happy to be partnering with Rolex," said Ana. "It's one of the most prestigious companies in the world and it feels good that they have shown confidence in me by offering me this contract. I will enjoy wearing Rolex watches on and off the court."

The official watch sponsor of the Australian Open and Wimbledon, Rolex was thrilled by Ana Ivanovic's tremendous comeback in 2008's Australian Open semifinal. Against Daniela Hantuchova, Ivanovic trailed 6-0, 2-0 in a match that quite simply appeared to be over. Appearances can be deceiving, and Ivanovic stormed back to win the match, 0-6, 6-3, 6-4. Even though she lost in the finals, her semifinal comeback was a career defining moment. Such a moment created the momentum that led to her exciting victory in the French Open final and her first grand slam title. Afterwards, she vaulted to the #1 ranking and remained at the top for nine consecutive weeks.

Here is an image from Ana's visit to the Rolex display suite at the China Open in Beijing. During the visit, Ana met the regional director of Rolex in China and signed autographs for a throng of Chinese supporters. It is no wonder that Rolex would pick such a stylish and popular champion to join its team of champions. The leading name in luxury watches, Rolex has been the pre-eminent symbol of performance and prestige for over a century, and Rolex men's and ladies' watches combine elegance with precision.

About Melrose Jewelers:

Melrose Jewelers sells nearly 400 styles of Rolex watches on its website along with brands including Cartier, Omega, Breitling and Audemars Piguet. Melrose Jewelers is a member of the NAWCC (National Association of Watch Collectors) and the MJSA (Manufacturers & Jewelers Association of America) and supports law enforcement through its Platinum Membership with the California Sheriff's Association. Melrose Jewelers is not an authorized agent or affiliated with Rolex USA, Rolex S.A., or Rolex International. Rolex Datejust, Rolex Oyster Perpetual, Rolex Day Date President and Presidential, Rolex Oyster, Rolex Submariner, Rolex GMT Master, & Rolex Daytona are trademarks of Rolex USA. All Rolex watches offered by Melrose Jewelers are Preowned; no new Rolex watches are available from Melrose Jewelers. Melrose Jewelers warranties its watches solely through its store. Rolex USA has no obligation to service watches sold by Melrose Jewelers.

About the Melrose Jewelers Rolex Watch Blog:

The Melrose Jewelers (MJ) Rolex Watch Blog is the world's largest independent news website about Rolex events and Rolex in pop culture. With over 300 articles and new articles and commentary updated daily, the Melrose Jewelers Rolex watch blog contains articles about Rolex watches owned by Barack Obama, John McCain, Jessica Simpson, Eric Clapton, John Mayer, Cameron Diaz, Justin Timberlake, Brad Pitt, Vince McMahon, Rita Hayworth, Benicio Del Toro, The Dalai Lama, Zara Phillips, Saddam Hussein, O.J. Simpson, Guy Ritchie, Madonna, Ana Ivanovic, Matt Damon, Genki Sudo, Drew Barrymore, DJ Am, Tim Tebow, Colt McCoy, Jay-Z, Ari Emanuel, Jennifer Aniston, Orlando Bloom, Paris Hilton, Daniel Craig, Tupac Shakur and Wiley, all viewable at http://www.melrosejewelers.com/rolex-watch-blog/.

Melrose Jewelers has recently launched its Rolex website in Madrid, Spain at http://www.melrosejewelers.es.

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