French Tradition of Brioche Continues to Rise in U.S. With Brioche Pasquier Expansion

RICHMOND, CA--(Marketwired - May 13, 2015) - Brioche Pasquier, a family-owned brioche bakery in France since 1974, announced today the continued U.S. expansion of brioche products, now available in all 248 Northern California Safeway store locations. The Safeway stores will carry Brioche Tressee, a sliced brioche loaf, Pain au Lait, small brioche milk rolls, and Pitch, small brioche rolls filled with chocolate or chocolate chips. Brioche Pasquier products have a 14-day shelf life and are trans-fat free, preservative-free and made with non-GMO ingredients.

In 1936, Gabriel Pasquier started his family bakery in a small village in Les Cerqueux, France. His five sons expanded the bakery and in 1974, founded Brioche Pasquier, which quickly became the No. 1 brioche bakery in France. After experiencing success in the European and U.K. markets, Brioche Pasquier products were first introduced to the U.S. market in 2013, launching in the San Francisco Bay Area.

"We are excited to expand our presence in California, where we have already received such a warm welcome," said Hugues Pasquier, Gabriel's grandson and U.S. brioche sales director for Brioche Pasquier. "We have found that Californians have a dedication to both good taste and nutrition, and we plan to continue our expansion throughout the U.S. in the next year and beyond."

Brioche -- enriched bread made with butter and eggs -- offers a soft, rich texture and is popular throughout Europe and enjoyed on a daily basis in France. Using Gabriel Pasquier's traditional French recipes, innovative processes and the renowned Pasquier levain (starter), Brioche Pasquier has maintained the quality and unique taste that sets it apart.

In addition to all Northern California Safeway locations, Brioche Pasquier products can be found at select local grocers throughout the California, the Pacific Northwest and in Sprouts Farmers Markets in 11 states (Arizona, California, Colorado, Nevada, New Mexico, Oklahoma, Texas, Utah, Kansas, Georgia and Tennessee). Please see Brioche Pasquier's Facebook page for current locations.

About Brioche Pasquier

In 1936, in a small village in the heart of the Loire Valley (Les Cerqueux, France), Gabriel Pasquier opened a family bakery using traditional French recipes and a unique starter -- the renowned Pasquier levain. Gabriel's bakery was regarded throughout the region, and after his five sons established Brioche Pasquier in 1974, it soon became the premiere brioche bakery in France. Through the years, the baking process remains the same, providing fresh artisan taste in each bite. All products are preservative-free, trans-fat free and use non-GMO ingredients. Brioche Pasquier entered the U.S. market with its 2012 acquisition of award-winning, Northern California based Galaxy Desserts and is headquartered in Richmond, California.