Sony Ericsson

Sony Ericsson

September 30, 2010 06:30 ET

Frequent Interactions Vital in Maintaining Online Community Interest says Sony Ericsson

LONDON, UNITED KINGDOM--(Marketwire - Sept. 30, 2010) - Regular fan interaction is essential to maintaining a strong relationship between a brand and its consumers, according to Sony Ericsson.

Frequent interaction is the basis to a successful social media marketing strategy. Through the Sony Ericsson Facebook page, for example, Sony Ericsson interacts with its fans on a number of occasions each day, whether encouraging discussion, or making fans aware of the latest competitions.

It's important that the form of discussion is varied, to maintain interest within the fan base, be it encouraging fans to discuss some of the brand's latest releases, or promoting fans to submit their own forms of rich media to display to other users; in essence, varied forms of discussion will lead to a happy fan base. The latter can help to make fans feel wanted by the brand, again further enhancing their interest towards the social media presence.

The social networks used should also be varied to deliver a wide range of digital content. Sony Ericsson uses the Sony Ericsson YouTube channel and Sony Ericsson Twitter page to deliver a variety of engaging materials, while the YouTube channel can showcase a host of video content and rich media, the Twitter profile can deliver up-to-the-minute news and information to fans. This varied use of social media allows a brand to reach and appeal to a variety of internet users, sustaining their interest in the brand.

Ben Padley, Head of Digital and CRM for Sony Ericsson, said: "Regular communication between a brand and its fan base on social networks ensures its customers will remain interested in the brand, encouraging them to return to the pages on a regular basis.

"At Sony Ericsson we've found frequent interaction and communication has helped to develop a successful relationship between our brand and our fans. This has seen us increase our fan base on networks such as Facebook significantly."

Sony Ericsson creates innovative, sophisticated and inspirational phones and accessories, designed with each individual's fun and entertainment in mind. Sony Ericsson seeks to help each user see things differently, to be at the centre of countless everyday moments and make them extraordinary, and to create an inspiring friend for everyone so that they can find beauty in the unexpected.

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