SOURCE: Frequentz


September 03, 2013 08:00 ET

Frequentz and Ocean Discovery Institute Partner to Host Student Research on the Accuracy of Seafood Labeling in San Diego

San Diego Track-and-Trace Technology Leader Sponsors Report Designed to Ensure Restaurants Are Aware of the Origin and Type of Seafood They Serve

DEL MAR, CA--(Marketwired - Sep 3, 2013) - Real-time traceability and information management provider Frequentz and non-profit science education organization, Ocean Discovery Institute, have partnered to evaluate whether San Diego seafood restaurants are purchasing properly labeled seafood. The research, conducted by middle school students, follows a recent national report by the ocean advocacy group Oceana that revealed seafood fraud across the US, with rates hitting 52 percent in Southern California.

From January to May 2013, a group of 30 students conducted DNA testing on fish sold by several participating San Diego restaurants in a lab at San Diego State University. Supervised by scientists, the students tested the fish samples, then shipped them to genetic research firm Illumina, which helped determine what each specimen was, and where it was caught. Frequentz sponsored the report, which can be found here or on the Ocean Discovery Institute's website.

"Frequentz's focus on making a difference when it comes to the safe consumption of food and pharmaceuticals includes aquaculture," said Michael Lucas, Frequentz President & CEO. "Europe has taken the initiative of tracking seafood to ensure consumer safety. We feel the efforts by Oceana and local groups such as Ocean Discovery Institute are helping to mitigate food mislabeling, which causes illness worldwide. It is imperative that seafood be tracked from capture to consumption. We need to pinpoint and prevent occurrences of mislabeling, as the consumer trusts the restaurant or retailer, which is usually only as knowledgeable as the label on a package."

Recipient of the Presidential Award for Excellence in Science, Mathematics and Engineering Mentoring, the Ocean Discovery Institute provides services at 13 public schools in the City Heights community of San Diego. The group connects more than 5,000 underrepresented children with hands-on, science-related projects.

"Ocean Discovery Institute exposes young children to learning opportunities in a real-life setting, giving them experiences they might not otherwise have," said Shara Fisler, Executive Director of Ocean Discovery Institute. "We are grateful to Frequentz for taking correct labeling of seafood seriously, and for providing our students with fun, challenging projects that enhance their education."

"We are thrilled and honored to have the opportunity to work alongside these students and help push the sustainable seafood movement here in San Diego," said Dustin Summerville, President of Harney Sushi.

There's an upcoming opportunity to support Ocean Discovery Institute at their annual Bubble Up! Gala, an elegant black-tie event, celebrating supporters and students' accomplishments on September 7, 2013. The event features cocktails, exciting auction items, an amazing dinner experience, plus the unique opportunity to meet students and engage in competitions to win prizes. To attend, visit

About Frequentz:
Frequentz is a leader in comprehensive traceability and information management technologies that improve productivity, product quality, and profitability. Its solutions provide valuable insight into end-to-end supply chains, and critical business processes by collecting, storing and analyzing serialized, life history data. Applications of its software are currently used in the Agricultural, Pharmaceutical, Retail, and Automotive industries globally and promote intelligent analytics and consumer safety.

For more information visit:

About Ocean Discovery Institute:
The mission of Ocean Discovery Institute ( is to engage, educate, and inspire young people from urban and diverse backgrounds through science-based exploration of the ocean and nature, preparing them to be tomorrow's scientific and environmental leaders. Their vision is to empower young people from urban and diverse backgrounds to protect our ocean and natural environment, improve the health of our communities, and strengthen the quality of life in our world.

Contact Information

  • Contacts:
    Lauren Grassetti
    LEWIS PR for Frequentz
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