SOURCE: Frequentz


February 25, 2014 16:49 ET

Frequentz Responds to National Highway Traffic Safety Administration 2013 Recall Rankings Report

Recall / Sale Ratio Analysis Reveals Auto Industry's Critical Need for Track-and-Trace Technology

DEL MAR, CA--(Marketwired - Feb 25, 2014) - According to the National Highway Traffic Safety Administration's (NHTSA) 2013 list of vehicle recalls by manufacturer, over 22 million automobiles were recalled in the United States (US) last year, up from 16.4 million vehicles in 2012. According to NHTSA's data, General Motors (GM) was just one of three manufacturers listed to recall fewer vehicles than it sold in 2013, an accomplishment the company says track-and-trace technology enabled them to achieve. Track-and-trace solutions allow automakers to identify quality issues and the sources faster, rapidly inform impacted consumers and minimize damage to the brand with prompt resolution. This improves consumer safety and narrows the scope and effect of a recall. 

Frequentz, a global leader in real-time track-and-trace technology, has reviewed the NHTSA's analysis, which revealed Toyota led the nation with the most vehicles recalled. Six other manufacturers also recalled more vehicles than they sold. According to Frequentz, implementing traceability technology in the automotive supply chain provides automakers with a more targeted approach to recalls. A robust platform provides high visibility throughout manufacturing and thus isolates issues at its source. Those findings then often limit the reach of a recall to only those affected vehicles. 

In many cases, owners are unaware their vehicles have been recalled, which can lead to significant safety issues. Track-and-trace solutions fill an important gap in the US vehicle recall system by allowing automotive manufacturers to validate that impacted customers are informed of a recall and confirm potentially dangerous cars are being fixed.

Frequentz agrees with GM that the auto industry should strive to sell more cars than it recalls. As customers learn of statistics like this, it has an effect on a brand's perceived integrity and may ultimately be the difference in their purchase decision.

Frequentz's event-driven traceability server is named IRIS (Information Repository & Intelligence Server). Through its strategic partnerships, Frequentz accesses 30 percent of US automotive franchises looking to manage digital parts and accessories sales and offers data solutions used in supply chain, inventory control and track-and-trace decisions across the globe. Michael Lucas, Frequentz's president and founder, is available for comment on the NHTSA's latest data. Please contact / 619-677-2700 to schedule a briefing.

For more information about Frequentz's comprehensive traceability and information management technologies, visit

Contact Information

  • Contacts:
    Lauren Grassetti
    LEWIS PR for Frequentz
    Email Contact