SOURCE: Fresco Microchip

Fresco Microchip

December 06, 2011 09:00 ET

Fresco Microchip Announces Appointment of Brian Burns as Vice President of Sales

Industry Veteran Brings Highly Valued Customer Relationships and Extensive Sales Experience

TORONTO--(Marketwire - Dec 6, 2011) - Fresco Microchip Inc., a developer of leading-edge RF, mixed-signal and digital signal processing integrated circuits, today announced the appointment of Brian Burns as vice president of sales. Burns will be responsible for worldwide sales strategy, revenue growth, business relationships, and channel management.

"Brian's exceptional relationships with global tier 1 TV customers is well-timed to execute our growth objectives as part of our market expansion plans," said Lance Greggain, chief executive officer of Fresco Microchip. "Brian's deep domain expertise in our key markets combined with his proven track record in closing new business is a valuable addition to our leadership team."

Burns is a sales veteran bringing more than 15 years of TV industry experience at both Xceive and ViXS where he served as vice president. Prior to these roles, Burns held senior management roles in business development and channel strategy at Apple, Microsoft, CyberSource Corporation, Asia Pacific Ventures, and Linotype Corporation.

"I'm excited to be part of an organization which continues to fundamentally change the paradigm with products that deliver value through innovation," said Burns. "Fresco has a well-deserved reputation as an industry leader whose core competency is its ability to provide the lowest cost system solution at the optimal performance."

Burns received his MBA with honors from the UC Berkeley Haas School of Business where he was also an Inter-Pacific Scholar. He also holds a degree in mechanical engineering and oriental languages from the University of California, Berkeley, and has attended Keio University in Japan.

About Fresco Microchip, Inc.
Fresco Microchip is a leader in RF, analog and digital semiconductors. The company's products deliver Value Through Innovation™ by offering significantly lower system solution costs at optimal performance. Fresco's patent-pending technology transcends a broad range of consumer devices creating a fundamental paradigm shift in the television market. Fresco Microchip's customers include top tier tuner manufacturers who supply leading consumer electronic brands. The company is headquartered in Markham, Canada with design centers in Ottawa, Canada and Irvine, California. For more information visit: www.frescomicrochip.com.

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