SOURCE: CLOROX

May 24, 2005 10:00 ET

Fresh From the Farm to Your Table -- The Makers of Hidden Valley® Highlight a Local Favorite... the Farmers Market

OAKLAND, CA -- (MARKET WIRE) -- May 24, 2005 -- Spring is here, and with summer just around the corner, Americans are gearing up for their favorite warm-weather pastimes -- playing on the beach, gardening, taking in a ball game and visiting their local farmers market. A shopping destination for more than two centuries, farmers markets provide consumers with the opportunity to interact with local growers while buying fresh, seasonal produce. Millions of Americans have discovered that farmers markets -- with their earthy smells, hustle-and-bustle and variety of foodstuffs -- turn a typical weekly chore into a fun experience. In fact, in a recent survey conducted by the makers of Hidden Valley® Original Ranch, seven out of 10 people said they plan to visit a farmers market this spring or summer.*

At the ranch where Hidden Valley was created, fresh ingredients, like those found at farmers markets, are the cornerstone of what is now a taste tradition celebrated in homes across the U.S. That's why Hidden Valley Original Ranch is saluting America's farmers this season with recipes that pair homegrown food you can find at your local market with its creamy, cool dressing.

"Nothing beats the aroma and buzz of an open-air farmers market," says Mary BoMarc, Hidden Valley Ranch Food Products Company test kitchen director. "For years I've purchased my produce from markets, since high-quality, fresh ingredients are the key to great-tasting recipes. Plus, I think it's exciting to buy produce and hear that it was just pulled from the ground that morning."

Tips of the Trade

Whether you're a seasoned market shopper or a novice, it's important to keep these tips in mind to make the most of your experience.

--  Although you may plan to buy specific ingredients, enjoy your time at
    the market. Browse from stall to stall, visit with vendors and explore
    produce varieties. It is always best to arrive early to get the first
    choice of the pickings.
    
--  Don't be afraid to ask the vendors questions or to try something new.
    While 80 percent of shoppers buy fruits and vegetables*, these types of
    markets offer all kinds of food such as breads, baked goods, meats and
    cheeses.
    
--  To bring home the fresh goodies you just selected, be sure to have
    plastic bags, Gladware® food containers and small coolers to keep foods
    cold until you arrive home.
    
--  Remember to always bring cash, as very few markets are credit card-
    friendly.
    
Market Menu

"I love the taste of fresh ingredients, so I try to use produce the same day I buy it," says BoMarc. "While vegetables and fruit taste great cooked alone or even raw with a dip, I enjoy creating a full range of recipes that pair my favorite produce with summer ingredients, like the cool taste of Hidden Valley Original Ranch or the sweetness of homemade honey."

The next time you go to the market, be sure to buy ingredients that you can use to prepare these tasty recipes:

--  Grilled Shrimp Po' Boy with Farmers Market Relish - A great seafood
    centerpiece to start off an outdoor barbecue, boasting ears of corn,
    celery, onions and fresh green peppers. (recipe and photo enclosed)
    
--  Sweet & Tangy Marinated Vegetables - Even those who don't love their
    veggies will enjoy this side dish -- broccoli, cauliflower, zucchini,
    carrots and red bell peppers tossed in Hidden Valley Original Ranch
    seasoning and tangy vinegar. (recipe enclosed)
    
--  Grilled Fresh Fruit Kabobs - Fire up the grill! For dessert, roast
    nectarine, pear, plum and apple wedges drizzled with honey on skewers.
    (recipe enclosed)
    

Please click here for recipes: http://media.marketwire.com/attachments/200505/211489_FarmersMarketRecipes.doc

What's Next?

Farmers markets can be found around the nation in rural and urban communities typically from May through October, so the next time you go shopping, swing by your neighborhood market. And, for more tasty recipes using fresh vegetables, fruit and creamy Hidden Valley Original Ranch, visit www.hiddenvalley.com.

The HVR Food Products Company is a subsidiary of The Clorox Company, headquartered in Oakland, Calif. The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2004 revenues of $4.3 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Armor All® and STP® auto care products, Fresh Step® and Scoop Away® cat litters, Kingsford® charcoal briquets, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration systems, and Glad® bags, wraps and containers. With 8,600 employees worldwide, the company manufactures products in 25 countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $58.3 million to nonprofit organizations, schools and colleges; and in fiscal 2004 alone made product donations valued at $5 million. For more information about Clorox, visit www.thecloroxcompany.com.

*Survey results from December 2004 Impulse Research on behalf of the Makers of Hidden Valley Ranch.

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