SOURCE: Fresh Harvest Products, Inc.

February 17, 2012 09:01 ET

Fresh Harvest Announces Formal Development of a Digital and Social Media Marketing Plan

NEW YORK, NY--(Marketwire - Feb 17, 2012) - Fresh Harvest Products, Inc. (OTCQB: FRHV) (PINKSHEETS: FRHV) announced today the formal development of its Digital Strategy and Social Media program. We developed this program to leverage the growth and continuing evolution of social networks, while building brand awareness. Currently, Fresh Harvest's Wings of Nature and AC LaRocco brands both have a presence on social networks Twitter and Facebook.

As part of the Digital and Social Media Marketing Plan to expand our presence, Fresh Harvest intends to: (1) use Search Engine Optimization (SEO) tactics to focus on organic and natural keywords to identify organic search results; (2) use targeted marketing that is tied to specific audience(s), leveraging various social networks and utilizing the ability to target our core consumer base; and, (3) cost effectively pooling common interesting within existing social networks infrastructure to increase our brand awareness.

By expanding our current presence, and populating FRHV's brands in all forms of media, such as audio, video, text, apps, blogs, and social networks. We believe this will provide us the opportunity to personally connect with our customers and build long-term brand loyalty, as well as being able to use digital technology and analytics to increase our productivity, foster interactivity with our customers, and lower our costs.

We believe that the return on investment of advertising can be much more efficient through the digital space than through conventional forms of advertising. We are committed to building our digital media presence and interactive capabilities.

About Fresh Harvest Products, Inc.

Fresh Harvest Products, Inc. is a natural and organic products company in North America. Fresh Harvest participates in several natural categories, principally frozen pizza, frozen food products and snack products, with brands including Wings of Nature™, AC LaRocco™ and TeAloe™. We sell our products through specialty and natural food distributors to stores, specialty supermarkets and retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at and

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