SOURCE: Fresh Harvest Products, Inc.

February 24, 2012 09:08 ET

Fresh Harvest Announces FreshHarvestProducts.com Alexa Global Ranking

NEW YORK, NY--(Marketwire - Feb 24, 2012) - Fresh Harvest Products, Inc. (OTCQB: FRHV) (PINKSHEETS: FRHV) announced today that its website, www.freshharvestproducts.com, has an Alexa global internet traffic rank of 2,979,908, which is an improvement from a rank of 5,845,407 on February 11, 2012. According to Alexa, the site has attained a traffic rank of 59,943 in the city of New York.

"Since moving forward with our digital strategy of building brand awareness, we are pleased with the increase in our Alexa ranking. This is the largest movement that we have seen since launching the website in 2003," said Michael J Friedman, President and CEO of Fresh Harvest Products, Inc.

About Fresh Harvest Products, Inc.

Fresh Harvest Products, Inc. is a natural and organic products company in North America. Fresh Harvest participates in several natural categories, principally frozen pizza, frozen food products and snack products, with brands including Wings of Nature™, AC LaRocco™ and TeAloe™. We sell our products through specialty and natural food distributors to stores, specialty supermarkets and retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at www.freshharvestproducts.com.

Safe Harbor Statement

Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "plan," "intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, risk factors discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2011 filed on Form 10-K. Except as required by law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.

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