SOURCE: Fresh Harvest Products, Inc.

February 19, 2010 09:20 ET

Fresh Harvest CEO to Present at the Undiscovered Equities Conference

NEW YORK, NY--(Marketwire - February 19, 2010) -  Fresh Harvest Products, Inc. (OTCBB: FRHV), a developer and marketer of natural and organic products, announces today that the Company will be presenting at the Undiscovered Equities Conference (www.undiscoveredequities.com) in Boca Raton, FL on Tuesday, February 23, 2010. The event is at capacity. The Invitation only audience will be compromised of accredited investors, retail brokers, and institutional investors. The keynote speaker is Dick Morris, an American political author and commentator who previously worked as a pollster, political campaign consultant, and general political consultant.

The conference will be held at Ruth's Chris Steak House at 225 N.E. Mizner Boulevard, Suite 100, Boca Raton, FL 33432 from 8:00 AM ET until 4:30 PM ET and Fresh Harvest Products, Inc. Chairman and Chief Executive Officer Michael J. Friedman is scheduled to present at 8:45 AM. The presentation will outline Fresh Harvest's current products and distribution, as well as our short and long term growth strategy to increase Shareholder's value. Additionally, Mr. Friedman will discuss current and future acquisitions, strategic alliances and joint ventures for growth beyond 2010.

About Fresh Harvest Products, Inc.

Fresh Harvest Products, Inc. is a natural and organic food and beverage company. Fresh Harvest offers a line of organic snack products and beverages, which include health bars, and coffee bars under the Wings of Nature™ name and beverages under the TeAloe™ name. In addition, Fresh Harvest provides a grocery product line, which includes several varieties of whole bean and ground coffees, and beverages. We sell our products through specialty and natural food distributors to stores, specialty supermarkets and retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at www.freshharvestproducts.com.

Safe Harbor Statement

Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "plan," "intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2008 filed on Form 10K. Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.

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