SOURCE: Fresh Harvest Products, Inc.

May 01, 2012 10:52 ET

Fresh Harvest Engages Broker for Its AC LaRocco Brand

Fresh Harvest Seeks to Expand Distribution of Its AC LaRocco Frozen Pizza Brand With the Engagement of a Broker

NEW YORK, NY--(Marketwire - May 1, 2012) - Fresh Harvest Products, Inc. (OTCQB: FRHV) (PINKSHEETS: FRHV) announced today that it has signed an Agreement with Brogan Enterprises, Inc., ("Brogan"), to establish sales and distribution for its AC LaRocco Frozen Pizza & Frozen Food subsidiary. The goal of the Agreement is to take advantage of Brogan's strong national relationships to increase distribution, revenue and brand awareness of A.C. LaRocco's frozen pizzas.

Since its establishment in 2002, Brogan has built a solid reputation in the club store distribution market, representing a variety of companies and products, including frozen, deli, bakery, beverages, and shelf stable products. Brogan has placed their clients in Costco, Sam's Club BJ's and Wal-Mart. The Agreement between Fresh Harvest and Brogan includes the territory of the entire USA and Canada.

About Fresh Harvest Products, Inc.

Fresh Harvest Products, Inc. is a natural and organic products company in North America. Fresh Harvest participates in several natural categories, principally frozen pizza, frozen food products and snack products, with brands including Wings of Nature™, AC LaRocco™ and TeAloe. We sell our products through specialty and natural food distributors to stores, specialty supermarkets and retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at www.freshharvestproducts.com.

Safe Harbor Statement Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "plan," "intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, risk factors discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2011 filed on Form 10-K. Except as required by law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.

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