SOURCE: Fresh Harvest Products, Inc.

March 17, 2010 10:21 ET

Fresh Harvest Products Increases Market Exposure at the World's Largest Natural Food Expo

NEW YORK, NY--(Marketwire - March 17, 2010) -  Fresh Harvest Products, Inc. (OTCBB: FRHV), a developer and marketer of natural and organic products, announced today that its attendance at the Natural Products Expo West/SupplyExpo ("Expo West") on March 11-14, 2010 in California was successful in building market awareness and identifying future plans for acquisitions and retail distribution. Expo West, the world's largest natural and organic products trade show, set record attendance this year, drawing nearly 56,000 industry professionals throughout the healthy products supply chain.

Michael J. Friedman, chief executive officer of Fresh Harvest, said, "Expo West was perfectly timed to update our colleagues, retailers and distributors on our key developments, including our March 3rd acquisition of AC LaRocco Pizza Co. We also had several meetings with innovative, natural products companies who are seeking new opportunities for growth, either through an acquisition or synergistic partnership. We look forward to continuing our discussions with these and other companies in the coming weeks."

Nutrition industry sales totaled approximately $110 billion in the U.S. in 2009, up $10 billion from 2008, according to Nutrition Business Journal. In a March 15, 2010 press release, a representative from Expo West stated, "While the economy recovers, the natural and organic industry continues to grow. 2010 metrics, including attendance and hundreds of new product introductions at Expo West, are proof positive of the strategic value surrounding in-person business events."

About Fresh Harvest Products, Inc.

Fresh Harvest Products, Inc. is a natural and organic food and beverage company. Fresh Harvest offers a line of organic snack products and beverages, which include health bars, coffee bars under the Wings of Nature™ name, beverages under the TeAloe™ name, and frozen pizza and food products under the AC LaRocco™ name. In addition, Fresh Harvest provides a grocery product line, which includes several varieties of whole bean and ground coffees, and beverages. We sell our products through specialty and natural food distributors to stores, specialty supermarkets and retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at www.freshharvestproducts.com.

Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "plan," "intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2008 filed on Form 10K. Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.

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