The Children's Mutual

The Children's Mutual

December 29, 2008 10:41 ET

Fresh New Face for

LONDON, UNITED KINGDOM--(Marketwire - Dec. 29, 2008) -

Editors Note: Two photos, an audio summary and a video are included with this press release.

Leading Child Trust Fund (CTF) provider, The Children's Mutual ( is delighted to announce the launch of its revitalised website.

Speaking about the new site, eCommerce Manager Nathan King commented; 'Ease of customer use is the top priority for our website and we have taken great pains to ensure that the new site demonstrates improved accessibility and usability for all of our visitors. In addition the design has been completely overhauled to provide an aesthetically pleasing journey through the site that sits perfectly alongside our overall brand experience.

We have also introduced a number of new features - with more to come - to further engage our customers and make the site even more inviting and fun. The Child Trust Fund Photo Wall ( for example, is a fantastic way to show that the Child Trust Fund is really about the children whose accounts we manage. Over one in five of all parents choose to place their children's CTF accounts with The Children's Mutual and the CTF Photo Wall gives customers and potential customers the chance to see their faces, mucky or not!'

Mike Baker, Account Director of digital agency, Positive Digital continued; 'The site navigation has been improved with a number of helpful, drop down 'I want to' quick links. There are some great interactive tools such as the baby name finder and Child Trust Fund calculator which allow the site to better reflect the needs of the individual visitor. Even tricky subjects such as comparison tables and key facts, which can become quite weighty due to the sheer amount of legal and regulatory information that needs to be conveyed, have been simplified and streamlined for ease of customer use.'

Nathan King concluded, 'We realise that the Child Trust Fund is not at the top of parent's list of priorities so we needed to make it as easy as possible for parents to open their child's CTF online. The ultimate success of the site will be assessed through conversion rates, number of visitors, search engine ranking uplift and a reduction in bounce rates. Our initial analysis is already showing strong early success.'

The Children's Mutual new site can be found at

CTF Photo Wall can be found at

To view the video associated with this press release, please visit the following link:

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