24 Hours

24 Hours

September 07, 2010 05:00 ET

Fresh New Style and Renewed Local Connection for 24 Hours

TORONTO, ONTARIO--(Marketwire - Sept. 7, 2010) - Today, the free urban daily 24 Hours is unveiling a refreshed product design, along with the introduction of new content and feature columnists, all packaged in a compelling new magazine-style format.

"24 Hours continues to evolve based on the new and changing interests of our readers. Today, our audience is waking up to a new exciting, compact 24 Hours read that includes more colour, photos and visuals, as well as enhanced content and a stronger local connection," said Christianne Benjamin, Vice-President, 24 Hours, Sun Media Corporation.

New, Refreshed Design

The design facelift is evident starting with this morning's September 7th edition of 24 Hours.

The 24 Hours cover design features a refreshed logo highlighting each of its six markets and a layout with heightened flexibility for content presentment and promotion. Improved product navigation has been achieved with the launch of primary and secondary sectional colour schemes, providing a more visual and intuitive content flow for readers. 24 Hours content sections will be more prominent with a heightened ability to promote features, columnists and valued business partners.

Page by page enhancements will include more photos, colour, charts and graphics to ensure a stimulating and compelling read. Nowhere will these enhancements be more evident than in Toronto where the daily 24 Hours edition is distributed in full-gloss.

Enhanced Content and a Renewed Local Connection

24 Hours is introducing new local content elements and highlights throughout its News, Entertainment, Lifestyle and Sports sections. Your 24 Hours columnist favourites will be joined by a series of new local news columnists in major markets to further enhance local coverage and commentary. 

24 Hours will continue to deliver an extensive array of news and information highlights through its internal media franchise complimented with continued strategic content partnerships. "Delivering an engaged 24 Hours audience for our advertising partners and an exciting and compelling daily read for our loyal readers remain at the forefront of all our enhancements," explained Benjamin. "We are thrilled to bring these product enhancements to the market and look forward to continued improvement as our readers and advertisers evolve," she added.

Sun Media Corporation

Sun Media Corporation, a subsidiary of Quebecor Media, is Canada's largest newspaper publisher, with close to 15.0 million copies published each week. With 42 paid-circulation and free dailies throughout Canada, all with their own dedicated websites, and more than 220 community newspapers, shopping guides and other specialty publications, Sun Media Corporation's English and French language papers are leaders in providing local news and information. Sun Media Corporation aggregates the activities of Canoe.ca, an integrated company offering e-commerce, information and communication services. It owns the Canoe Network, which attracts 9.7 million unique visitors per month in Canada, including more than 5 million in Québec. Sun Media Corporation and provides a range of commercial printing and related services as well as distribution for newspapers, flyers and magazines. For additional details, visit our parent company's website at www.quebecor.com

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