SOURCE: AvatarLabs

AvatarLabs

June 06, 2016 15:30 ET

Fresh Off Their Webby & IAC Award Wins, AvatarLabs Score Another Victory

Agency Named Winner of Best Visual Campaign at the 2016 THINKLA Idea Awards for Their Online Media Campaign for Netflix Critically Acclaimed Series Narcos; Nonprofit Media Marketing & Advertising Association Named AvatarLabs Winner at June 2 Gala in Los Angeles

LOS ANGELES, CA--(Marketwired - June 06, 2016) - AvatarLabs, the award-winning, full-service digital agency that leads in innovation, design and technology for Fortune 500 corporate brands and the world's top entertainment companies, announced today that its work on season one of the groundbreaking Netflix show, Narcos, was awarded with a 2016 THINKLA Award for their dynamic online media campaign.

"We are honored to be recognized for our continued innovation in the digital space," said Rex Cook, founder and Executive Creative Director of AvatarLabs. "By working with cutting-edge premium content partners such as Netflix, we're able to execute on what our agency has always stood for: creativity paired with both technical and production excellence at the very highest levels."

Within recent months AvatarLabs has been receiving top honors for their online media campaign for the critically acclaimed series. To introduce domestic and international audiences to this epic drama, Netflix required a suite of high-impact ad units with the flexibility to be adaptable to any market. The dynamic global campaign, based on motion assets, key art and unit photography, included multiple elements that could be swapped out depending on each territory's marketing needs and featured both HTML5 and Flash ads. AvatarLabs created over 100 rich media units with dozens of dynamic variations for each in conjunction DoubleClick and Google Web Designer. More information about the campaign can be found here: http://awards.avatarlabs.com/2015/narcos/index.html.

Last month, AvatarLabs collected their award for Best Display & Banner Campaign in the Advertising & Media category of the 20th Annual Webby Awards. Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award honoring excellence on the Internet. This year's other honorees include notable individuals and brands such as First Lady Michelle Obama, Jimmy Kimmel, Jessica Alba, Tumblr, Spotify, HBO, Vice, the New York Times, The Weeknd and more.

In March, AvatarLabs garnered a win for the Internet Advertising Competition for Best Entertainment Rich Media Online Competition for the project. The Internet Advertising Competition (IAC) Awards were developed by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible for creating work, and showcase award winning Internet advertising.

The ThinkLA winner was announced at theIdea Awards gala in Los Angeles on Thursday June 2, where the sixth annual ceremony celebrated LA's digital community, recognizing exceptional campaigns, agencies, marketers, media partners and the individuals that exemplify the best the city has to offer. The Best Visual Campaign category honors agencies that have demonstrated the most successful and unique strategy for visual advertising design as a single execution or campaign.

About AvatarLabs

AvatarLabs is an award-winning, full-service digital agency founded in 2001 that leads in innovation, design and technology for Fortune 500 corporate brands and the world's top entertainment companies. Our core expertise encompasses marketing strategy and execution across all digital platforms via websites, social campaigns, viral activities, mobile and tablet apps, online media campaigns, video content production and more. Our credits include ground-breaking digital campaigns for some of the highest grossing multi-film franchises including Fox's Avatar, Marvel's Avengers, Lionsgate's The Hunger Games, Warner Bros.' The Dark Knight, HBO's Game of Thrones and many more. We have worked on six of the top ten highest grossing films of all time and have built a successful corporate portfolio with Fortune 500 companies including Mattel, American Greetings, Sony Corporation and Natori. For additional information please visit www.AvatarLabs.com.

Contact Information

  • Contact:
    Amy Prenner
    (310) 709 -1101