SOURCE: Fresh Start Private Management Inc.

Fresh Start Private Management Inc.

February 02, 2011 06:30 ET

Fresh Start Private Initiates Program to Build Strong Relations With Insurance Companies for Patient Coverage of Alcohol Treatment

LOS ANGELES, CA--(Marketwire - February 2, 2011) - Fresh Start Private (OTCBB: CEYY), a leader in the alcohol treatment and rehabilitation industry, announced that it has been contacting various health and medical insurance providers to work with them on providing coverage for its alcohol treatment program.

Forty-four states require health plans to cover alcohol treatment in some fashion, with some laws requiring more expansive coverage than others. And throughout the U.S., all federal employees must have, by law, equal coverage for alcohol treatment as for treatment of other illnesses.

Some of the insurance providers Fresh Start Private intends to contact include Blue Cross and Blue Shield Association, Humana Health Insurance, Cigna Health Insurance, UnitedHealth Group Insurance and ValueOptions® Behavioral Health Care.

The Company's intent is to provide its patients with various payment options thereby increasing sales channels to multiple demographic contingents across the spectrum. As many insurance companies already pay for similar programs, the Company believes it will be successful in its efforts.

About Fresh Start Private

Fresh Start Private is an alcohol addiction, alcohol withdrawal, alcohol abuse treatment and alcohol detox rehabilitation company on the leading edge of the alcohol addiction treatment. The Company has licensed a highly effective treatment that delivers target therapeutic levels of Naltrexone that significantly reduce patients' cravings for alcohol. Please visit www.freshstartprivate.com

Statements in this press release may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "optimizing," "potential," "anticipate," "goal, "intend" and similar expressions, as they relate to the company or its management, identify forward-looking statements. These statements are based on current expectations, estimates and projections about the company's business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Actual outcomes and results may, and probably will, differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including those described above and those risks discussed from time to time in Fresh Start filings with the Securities and Exchange Commission.

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