SOURCE: Fresh Start Private Management Inc.

Fresh Start Private Management Inc.

January 21, 2011 16:00 ET

Fresh Start Private Signs Contract With Integrated Merit Management Services to Open up to Five Treatment Centers Within 12 Months

Company Expanding to East Coast of the United States Through Licensing Model

LOS ANGELES, CA--(Marketwire - January 21, 2011) - Fresh Start Private (OTCBB: CEYY), a leader in the alcohol treatment and rehabilitation industry, today announced that it has signed a contract with Merit Management Services, LLC (Merit) to open up to five Fresh Start Private (FSP) Treatment Centers within the next twelve months.

Merit has identified numerous locations in the USA and will be working closely with FSP who will be offering support of the establishment of these centers by the use of its trade name, marketing efforts, intellectual property, sales process, customer call center, professional expertise and experience to assist in training of physicians to perform programs.

Fresh Start Private's goal is to meet its growth targets through licensing opportunities by promoting its licensed product and services to existing medical clinics and treatment centers. This way, the product already has a target audience who is knowledgeable and receptive to treating addictions.

A Company spokesperson commented, "We have been receiving expressions of interest in our licensed Naltrexone Implant from a number of groups who are interested in our business model. And we believe that this model for growth is the fastest way to market our product with the lowest corporate entry cost."

Under the terms of the agreement, FSP has granted Merit the rights to open 5 clinics in the first 12 months following the date of the agreement. FSP reserves the right to grant Merit an option of opening an additional 5 more clinics during the second 12 month period and also FSP retains the rights to grant merit the option of opening 5 more clinics during the third 12 month period to a maximum of 15 clinics over the 36 month period following the date of the agreement.

About Fresh Start Private
Fresh Start Private is an alcohol addiction, alcohol withdrawal, alcohol abuse treatment and alcohol detox rehabilitation company on the leading edge of the alcohol addiction treatment. The Company has licensed a highly effective treatment delivers target therapeutic levels of Naltrexone that significantly reduce patients' cravings for alcohol. Please visit www.freshstartprivate.com

Statements in this press release may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "optimizing," "potential," "anticipate," "goal," "intend" and similar expressions, as they relate to the company or its management, identify forward-looking statements. These statements are based on current expectations, estimates and projections about the company's business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Actual outcomes and results may, and probably will, differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including those described above and those risks discussed from time to time in Fresh Start filings with the Securities and Exchange Commission.

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