SOURCE: OrderGroove


February 10, 2012 12:12 ET Launches "Freshpair Subscriptions" on OrderGroove Platform Allows Customers to Experience the Ultimate Convenience With Automatic Underwear Replenishment Service

NEW YORK, NY--(Marketwire - Feb 10, 2012) - OrderGroove, a pioneer in subscription commerce programs that increase purchase frequency, retention and customer lifetime value, today announced that, the go-to destination for men's and women's underwear and intimates, has launched its new subscription program on the OrderGroove subscription commerce platform. The new program, called Freshpair Subscriptions, makes replenishing the essentials easy with automatic shipments of favorite styles of underwear, bras, panties, t-shirts, socks and even shapewear. Through OrderGroove, Freshpair customers can easily adjust the content and frequency of each shipment to suit their needs.

"Freshpair Subscriptions takes care of that often overlooked essential -- underwear -- in an easy, affordable way that works with every lifestyle," says Freshpair President Matthew Butlein. "The goal is to simplify our customers' lives. OrderGroove's customizable, hosted solution made it simple for us to deliver a seamless subscription experience on our site."

Freshpair Subscriptions extends to over 90 of today's hottest brands of men's and women's underwear, intimate apparel, socks, t-shirts and shapewear. Through OrderGroove, Freshpair is able to give shoppers the ability to turn any purchase into a convenient subscription that is easily managed through their existing account, including clear options for accelerating, canceling or changing their delivery schedule. Customers can choose the subscription frequency that is right for them and subscribe to their favorite items directly from the product detail pages of Through OrderGroove, Freshpair also provides subscription email notifications for key events to keep the customer in complete control of their subscription.

With OrderGroove, Freshpair also gets immediate access to analytics, reports and customer service tools, allowing the retailer to better understand its subscriber base and the impact on their business and operations. Freshpair's subscription offers will be routinely tested and optimized with OrderGroove's team of Retention Experts, whose ongoing skill will further drive response and retention to the program.

"Freshpair is a retail innovator who is revolutionizing the way that we shop for essentials online," said Greg Alvo, founder and CEO of OrderGroove. "Freshpair Subscriptions is a game-changer for the 70 percent of Americans that wear 'expired' undergarments -- and the advantages to both shoppers and Freshpair are enormous. We're very excited to work together to demonstrate how the power of convenience is transforming retail."


Freshpair is a leading Internet retailer of men's and women's intimate apparel, offering hundreds of styles of bras, panties, t-shirts, boxers, briefs, socks, sleepwear, and more. From full-figure to petite, shapewear to thongs, boxers to briefs and everything in between, Freshpair is the ultimate destination for intimate apparel shopping. carries many of the major brand names including 2(x)ist, C-IN2, Calvin Klein, Wacoal, Chantelle, Le Mystere and Bali.

About OrderGroove
OrderGroove is a pioneer in subscription commerce that enables brands to identify and interact with their most profitable customers to maximize customer lifetime value. The company's revolutionary RetentionEngine Subscription Platform coupled with a team of subscription marketing Retention Experts allows retailers to tap the power of convenience to turn new and existing customers into repeat buyers -- dramatically increasing sales, building customer retention, maximizing lifetime value, and slashing customer defection rates. The company is privately held and headquartered in New York, NY and backed by investors including Lerer Ventures, Constantin Venture Partners and Members of investment group TIGER 21. For more information, please see

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