Freshwater Technologies Inc.
OTC Bulletin Board : FWTC

Freshwater Technologies Inc.

November 17, 2008 05:30 ET

Freshwater Announces Favorable Media Endorsement of the Water Geeks Filtered Sports Bottle

CHICAGO, ILLINOIS--(Marketwire - Nov. 17, 2008) - Freshwater Technologies Inc. (OTCBB:FWTC), exclusive World Wide Distributor for The Watergeeks Laboratories, is pleased to announce that the Watergeeks Filtered Sports Bottle has been chosen to appear in the high profile Redbook Magazine 2008 holiday gift guide and featured in the segment profiling gifts for the environmentally conscious. Each Christmas, a team of market place and web editors at Hearst Corporation carefully prepare these guides and recommend what in their professional opinion, represent only the best environmentally friendly products for their readers. The Watergeeks Filtered Sports Bottle allows consumers to enjoy clean water on the go at a fraction of the cost of bottled water because chlorine, lead and other contaminants are filtered out of the tap water as they drink. Website (www.redbookmag.com)

Beginning today, on the website of the popular Tyra Banks television show, The Water Geeks Filtered Sports Bottle is being featured as part of a luxurious celebrity gift bag. Lucky fans have an opportunity to win the same gift bags that were given to the celebrity participants at the WTT Smash Hits celebrity tennis event hosted by Sir Elton John and Billy Jean King. A Watergeeks Sport Tote Bag, made from 100 percent recycled water bottles and yogurt tubs, was used to provide numerous gift items including The Water geeks Sports bottle. These gift bags were given to Sir Elton John, Billy Jean King, Anna Kournikova, Andy Roddick, Martina Navratilova and other VIP guests at the charity event that raised over $400,000 for the Elton John Aids Foundation and Atlanta Aids Partnership Fund.

The Tyra Banks Show website offers contestants the opportunity to win this exact same "WTT Smash Hits" Charity event tote bag. Website (www.tyrabanks.com)

Also, in a November 6, 2008 article, The Wall Street Journal called The Watergeeks Filtered Sport bottle "a favourite" among sports bottles they reviewed" saying "The water flowed easily when turned upside down" and that "the hiking version has a soft grip that reduces the strain of squeezing the bottle."

Brent Meikle, Founder and CEO of The Water Geeks Laboratories stated that" While the idea of replacing bottled water with our filtered sports bottle is a new concept for consumers to grasp, once they try the product, they are very satisfied with the results. The respected journalists and celebrities who have already done so, continue to attest to the benefits of our Filtered Sports Bottle."

About The Water Geeks Laboratories

The Water Geeks mission is to empower today's generation to reduce water consumption by producing simple, affordable and effective products that motivate and enable us all to conserve this critical resource without having to make major lifestyle changes. The Water Geeks have incorporated the most current science and technology into a diverse range of water conservation products including filtered water bottles, water saving shower heads and hose nozzles, water purifiers and all natural health and beauty products.

For more information on The Water Geeks Laboratories and their range of innovative products, please view their website at: www.thewatergeeks.com

For additional information on Freshwater Technologies product offerings, please visit our website at www.freshwatertechnologies.ca

All statements in this news release other than statements of historical facts are forward-looking statements containing current expectations about future results, Forward-looking statement involve numerous risks and uncertainties. We have attempted to identify such statements using words such as "anticipates" " believes" "could" "expects" and other similar expressions. Although we believe that such forward looking statements are reasonable, we can provide no assurances that such expectations will be realized. A number of factors may affect future results such as our limited operating history, the need for sufficient capital to finance internal growth and our ability to achieve and maintain profitability, fluctuations in trading prices and volume of our stock, competition from other providers of similar goods and services and unanticipated future events and conditions. Please review our latest filings with the SEC concerning risks and uncertainties. Other than required by federal securities laws, we undertake no obligation to publish or update or revise any of our forward-looking statements whether as a result of changed circumstances, new information, future events or any other reason occurring after the date of this release.

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