SOURCE: Paciolan


April 01, 2011 13:00 ET

Fresno State Athletics Extends Partnership With Paciolan

Partnership Provides World-Class Services to Bulldog Fans

IRVINE, CA and FRESNO, CA--(Marketwire - April 1, 2011) - Paciolan, the leading provider of ticketing marketing and fundraising solutions in college athletics, announced today that Fresno State Athletics will continue its 29-year partnership with the company. This includes leveraging Paciolan's comprehensive ticketing system to sell tickets to all Fresno State Athletics events, including its upcoming and widely anticipated season opening football game against Cal at San Francisco's Candlestick Park. Fresno State has worked with Paciolan since 1982.

"Over the past 29 years, Paciolan has stayed true to its mission of helping us deliver our tickets our way," said Paul Ladwig, associate athletics director for Fresno State Athletics. "Their flexible technology solutions and planned innovations will help us to continue excelling and enable us to better serve our loyal fans and donors. This is especially important as we move to the Mountain West Conference in 2012 where we expect growth and high demand for tickets."

Paciolan's integrated ticketing and fundraising systems enable the Bulldog Athletic Foundation and ticket office to work seamlessly together to process renewals and new season tickets online. The tightly integrated online sales and fundraising channel will also help Fresno State to sell and distribute its allotment of opening game tickets at Candlestick Park by selling premium tickets to donors based on their priority point status. 

Fresno State uses Paciolan's email marketing tool, PACMail, to enhance communications with its season ticket holders, fans and donors. With this powerful, integrated email system the athletics department sends customized messages to fans to create awareness of upcoming games and fundraising events.

"PACMail is a great marketing and communications tool that we use on a weekly basis," said Russell Hayden, director of ticket operations at Fresno State Athletics. "Paired with the exceptional customer service we receive from the Paciolan marketing team, we're able to effectively promote all of our athletic events. We're also able to push initiatives like print-at-home ticketing, which is critical in helping to streamline our box office operations, while eliminating long will call lines for Bulldog fans."

The Fresno State Athletics department plans to implement Paciolan's CRM solution to enhance the way they communicate with season ticket holders, donors and fans. The solution will help the Bulldog Athletic Foundation and ticket office by allowing it to track each fan and donor interaction, to effectively manage customer and donor relationships.

"Fresno State is a great partner and we are extremely excited to be extending our long-term relationship with them," said Dave Butler, chief executive officer of Paciolan. "We look forward to another 29 years of working closely together."

About Paciolan
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations who sell over 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor. 

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