SOURCE: Pollo Campero

November 29, 2007 14:37 ET

Fried, Grilled -- Pollo Campero Is Now the Only Chain to Do Both

Successful Fried Chicken Chain Adds Grilled Alternatives and Provides Great Chicken With a Latin Twist

DALLAS, TX--(Marketwire - November 29, 2007) - Pollo Campero, the largest Latin American chicken restaurant chain, today announced the company will offer more than fried chicken. Pollo Campero has been a successful fried chicken company for close to 40 years in Latin America. Since entering the U.S., Campero has adapted to its new consumers' requests by adding grilled chicken to its menu.

Customers love Pollo Campero's less-greasy fried chicken, but also wanted a delicious grilled alternative.

"Our strategy has always been to offer the best chicken in town. Our traditional fried chicken is enough to deliver this promise in Latin America. For the U.S., we have strengthened the concept with the introduction of a superior grilled chicken product line," said Roberto Denegri, president and COO, Campero USA.

The citrus-infused grilled chicken is in the last phase of operational validation at Pollo Campero and has been tested successfully in different regions of the country. It is now set for its national debut.

"After searching for years for a recipe for grilled chicken that is as good as our traditional Pollo Campero fried chicken, we are delighted to introduce this product line. Campero is now in the unique position of being the only chicken chain to offer both grilled and fried on-the-bone chicken. By making both available, our customers know that we listen and care about their needs and wishes," said Rodolfo Jimenez, EVP of business development, Campero USA.

Grilled chicken will fly into the Boynton Beach, Fla. restaurant when it opens later this year, and into all U.S. locations in 2008. The tropicalized flavor is a blend of lime and orange juices, prepared with red bell peppers, rosemary, oregano, cilantro and Campero's own blend of secret ingredients.

"We are providing our customers with even more choices to enhance their overall dining experience," said Jimenez. "The grilled chicken was born from our consumers' passion for our product. We have developed a grilled chicken that is worthy of the Campero name. It has been tested and always comes out as one of the best if not the best."

Campero is thriving in the saturated American restaurant industry by providing flavorful food, promising uncompromising quality and listening to its consumers. The grilled chicken line complements the taste that has made Campero popular around the world.

"The launch of our grilled chicken comes at a perfect time to support our goal of opening 500 units by 2012," said Denegri. "There are fried chicken brands and there are grilled chicken brands. Since the introduction of our grilled options, Pollo Campero is both -- a great chicken brand with a Latin twist."


Pollo Campero, the largest Latin American chicken restaurant chain, is expanding aggressively in the U.S. by continuing to serve the best chicken in the world. The company's mission is to conquer the heart and palate of its guests with flavorful food, an exceptional experience and uncompromising quality. With more than 260 stores worldwide and 36 so far in the United States, Pollo Campero is adding new franchisees regularly. For more information, visit

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