SOURCE: Friendable, Inc.

Friendable, Inc.

February 23, 2016 08:30 ET

Friendable Goes Totally Free With New Promotion

Industry Trends Drive Add-A-USER First Strategy

CAMPBELL, CA--(Marketwired - Feb 23, 2016) - Friendable, Inc. (OTC PINK: FDBL) (the "Company"), a fully reporting Company positioned at the intersection of social networking and location based connections, is pleased to announce the launch of a user first growth promotion launching today, wherein all features and functions of its current iOS/Apple app will be completely free.

As the Company's Android app release draws near, Friendable intends to test the 'all-free' approach as a rapid user growth initiative, targeting both the Apple and Android mobile audiences. The change in the Company's monetization strategy is intended to increase revenue growth by adding vastly more users who see paid downloads as prohibitive, while adding advertising revenue opportunities and in-app purchases as user population densities are targeted. Friendable will maintain a paid version of its app in the Apple iTunes App Store, offering this option as a premium upgrade that is ad free.

"The research is clear that today's social media user doesn't want to pay for downloads," stated Friendable, Inc. CEO, Robert Rositano, Jr. "We'll pivot with this market trend and shift our model accordingly as we look to scale our user base and build engagement. With users as our number one valuation metric, we will do everything we can to allow users to realize the uniqueness of our app and truly discover what it means to be Friendable. Our innovation is a combination of our brand, feature set and unique approach to social engagement. I believe rapid expansion of our growing user base is within reach and we have the opportunity of becoming a much larger brand and company with this strategy, in very short order."

Future in app purchases will be introduced as enhanced or extended feature sets for users who wish to pay for specific "super powers" (not currently disclosed by the company) but no monthly subscription will be required. The "User First" promotion will run for a minimum of 120 days and will be evaluated as a potentially permanent strategy for the company moving forward.

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About Friendable:
Friendable recognizes that "Everything starts with Friendship" and the way to make connections and meet new people continues to evolve through new technologies and devices that make it all possible. Today just about everyone is on the move and interacting online with their mobile devices, creating dynamic opportunities to find and explore new experiences with location specific accuracy.

Friendable provides its vast mobile community of users with the freedom to meet new people, hang out with current friends, explore exciting venues and interact in social activities based around shared interests and location, transforming mobile interactions into a real-life social experiences. Friendable bridges our mobile community of users with the meeting of new friends, building relationships and connecting them with local venues or events tied to their interests, which presents newfound ways for them to interact and hang out.

Meeting new people and making connections has grown, where the modern meaning of "being social" or "meeting up," now includes opportunities to meet through mobile apps. The result of these interactions produces hyper-local advertising opportunities, allowing Friendable to act as both a friend finder and concierge using nearby locations to identify activities, events and businesses that may provide the entertainment they are seeking.

Making friends through a mobile app allows people of various backgrounds to connect through common interests and engage in fresh experiences while cultivating deep relationships. Meet people where you want, when you want, and show the world that you're Friendable -- Everything starts with friendship!

Join Friendable today and let someone know what you're "Friendable" for!

Cautionary Language Concerning Forward-Looking Statements
This press release contains forward-looking statements. The words or phrases "would be," "will allow," "intends to," "will likely result," "are expected to," "will continue," "is anticipated," "estimate," "project," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected by Friendable, Inc. The iTunes rankings should not be construed as an indication in any way whatsoever of the future value of the Friendable's common stock or its present or future financial condition. The public filings of Friendable, Inc. made with the Securities and Exchange Commission may be accessed at the SEC's Edgar system at Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. Friendable, Inc. cautions readers not to place reliance on such statements. Unless otherwise required by applicable law, Friendable, Inc. does not undertake, and Friendable, Inc. specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.

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