May 02, 2013 12:30 ET

Friendship Collection 2013 for Links of London

LONDON, UNITED KINGDOM--(Marketwired - May 2, 2013) -

Editors' Note: There is a photo associated with this press release.

Friendship Collection 2013

Witness an explosion of colour with a full spectrum of new additions to the Links of London Friendship collection. Inspired by catwalk, new weave patterns and an exciting range of colour combinations make these bracelets the perfect complement to this season's outfits. With more choice, enjoy the vibrant tones and new designs of these innovative styles from the brand that brought you the original Friendship Bracelet. Discover all there is to know about the original Friendship bracelet with this exclusive video revealing how Links of London's most covetable Friendship Bracelets are made behind the scenes, or find out about the inspiration behind the design on Showroom.

Navajo Friendship Bracelet

Discover an innovative new weave in these Navajo designs. Inspired by Native American tribal patterns, strong colour contrasts and a more tactile fabric, the vibrant weaves and sterling silver bracelets will become your go-to-piece for the season. Beautifully bright in a range of colours; the Navajo Friendship bracelet is original and daring, wear the design on its own or use it to add a new dimension to stacking.

Center Groove Friendship Bracelet

Get your groove on. Mix it all up with this lively center groove design. A completely new design from the original Links of London Friendship bracelet, alternate sterling silver bars feature a grooved pattern to add a whole new dimension. The coloured thread interlaces the bars in two separate strands, showcasing more of the sterling silver beneath. Wear this on its own or team it with classic Friendship Bracelets to complete the look.

Friendship Cuff Bracelet

Fall in love with the stunning new Friendship Cuff Bracelets. Contrasting bold colours with the softer, more rounded sterling silver bars, the complete look is one of style and statement. The striking colour threads are interwoven at the sides to showcase the sterling silver beneath, while the overall design takes its cue from the coolest of catwalk looks - the modern cuff. Love the new look.

Herringbone Friendship Bracelet

Be bold. Stand out in style with the truly unique Herringbone Friendship Bracelets. The clever combination of sterling silver bars creates a herringbone pattern that takes the traditional Friendship Bracelet design to a completely new level. The deeply interwoven threads, in a range of colour combinations, run between the bars to produce a motion-like or serpentine effect - perfect for when you want something that is just that little bit different from the norm.

Friendship Watches

New colour ways also brings new innovation. Introducing the Links of London Friendship Watch which brings time and friendship together in an array of colours. Wear alone or team with other bracelets from the Friendship collection to fashion this exciting new concept. Links of London continues to move forward, making an impact with new innovations, while staying true to its original design. What better way to accessorise the time than with Friendship Watches.

Friendship ID

Continuing with the 'Friendship revolution' Links of London have added the Friendship ID Bracelet to the Friendship collection. Developing our iconic collection even further, Links of London's designers have created a new construction that can be personalised to the wearer. In a spectrum of colours to complement any look, these bracelets feature a central plaque for engraving a special message or name. Gift a loved one; etch words or a date special to you both to capture the essence of friendship.

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