SOURCE: FrieslandCampina (Hong Kong) Limited

FrieslandCampina (Hong Kong) Limited

August 09, 2016 04:41 ET

FrieslandCampina Hong Kong Was Crowned Winner at CMO Asia Awards 2016 Recognition to Company's CSR Commitment, Brand Strategies and Talent Development

HONG KONG, CHINA--(Marketwired - Aug 9, 2016) - FrieslandCampina Hong Kong was crowned winner at CMO Asia Awards 2016 ceremony held in Singapore on Aug 4th and 5th.

It is the first year FrieslandCampina Hong Kong (FCHK) joined the CMO Asia Awards. The awards recognized FCHK's corporate social responsibility commitment in preserving and sustaining the local Hong Kong Style Milk Tea drink culture and the milk tea making technique, an intangible cultural heritage announced by the Leisure and Cultural Services Department of HKSAR Government. FCHK launched the Hong Kong Milk Tea Day and Junior Milk Tea Master Training Program since 2013, working with customers and local non-profit organizations with the aim of passing on the unique of authentic Hong Kong style milk tea making technique to next generation, empowering local community and sustaining the Hong Kong unique craftsmanship.

FCHK brand strategies have also been well recognized. The launch of OPTIMEL adult nutrition is named Marketing Campaign of the Year. OPTIMEL introduced its unique concept and offerings of Tailored Nutrition for Your Age, providing progressive nutrition for adults and elderlies at different age range, demonstrating the success of synergy between R&D and marketing strategies addressing local demand among the aging population. DUTCH LADY relaunch, on the other hand, shared brand dairy story by connecting and engaging with HK consumers advocating the development of strong families by adapting healthy lifestyle which includes dairy drinking as part of a balanced diet. 

Mr Harvey Uong, Managing Director of FrieslandCampina Hong Kong comment on the award, said, "We are honored to be named the winner in the CMO Asia Awards 2016. This is an important recognition for FrieslandCampina Hong Kong CSR footprint. Throughout the years, we work closely with our partners in promoting local milk tea culture sustaining the unique local craftsmanship to the next generation.

"The awards to DUTCH LADY and OPTIMEL once again demonstrated the Company's 'Nourishing by Nature' purpose. We committed to provide better nutrition for the community, promote healthy lifestyle for local families, and nourish the lives of Hong Kong people across all ages."

FCHK is a company with outstanding and well-designed program of talent development in grooming potential talents from within, exploring colleagues' full potential, accelerating further growth in the future. "People are one of the most important assets of our company. We are looking for business growth, as well as the personal development of our colleague that enable sustainable growth of the company," added Harvey.

FrieslandCampina Hong Kong received the awards at the CMO Asia Awards 2016:

Award Categories:   FCHK Winning Campaigns:
6th Asia Best CSR Practices Awards 2016:
  Best Use of CSR Practices in FMCG   3rd BLACK&WHITE Hong Kong Milk Tea Day 2015
7th Asia Best Employer Brand Awards:
  7th Asia Best Employer Brand Awards   Award for Talent Management
7th CMO Asia Awards for Excellence in Branding and Marketing:
  Marketing Campaign of the Year   OPTIMEL Launch, "Tailored Nutrition for Your Age"
  Brand Excellence in FMCG Sector   DUTCH LADY Relaunch, "Building Strong Families Since 1871"

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FrieslandCampina Hong Kong was crowned "Best Use of CSR Practices in FMCG" at CMO Asia Awards 2016 for its 3rd BLACK&WHITE Hong Kong Milk Tea Day 2015.
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About FrieslandCampina (Hong Kong) Limited
FrieslandCampina (Hong Kong) Limited (FCHK), a subsidiary of Royal FrieslandCampina, has maintained a long presence in Hong Kong since 1938, providing high quality and nutritious dairy products including FRISO infant and toddler milk formula, DUTCH LADY dairy based beverages, OPTIMEL adult nutrition formula and dairy products including BLACK&WHITE, LONGEVITY, for consumers, customers and food service business partners in Hong Kong and Macau, nourishing the life of Hong Kong people across all ages.

FCHK has developed a wide network in both retail and business channels with our products being available at key chain drug stores, supermarkets and open trade, as well as being the supplier-of-choice to top tier food chains, teashops, restaurants and hotels. Currently, our business covers Hong Kong and Macau.

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