SOURCE: IO NewsWire

February 10, 2012 07:30 ET

FrogAds, Inc. (FROG) To Use the Power of Celebrity Endorsements

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by the IO News Wire.

NEW YORK, NY--(Marketwire - Feb 10, 2012) - FrogAds, Inc. (OTCBB: FROG) has announced the contract of celebrity endorsement expert Dayna Zegarelli, President of Scripted Consulting. Zegarelli is considered to be one of the top executives in her field in creating synergistic celebrity associations for global luxury, beauty and lifestyle brands.

In an article by AdAge.com titled Celebrity Endorsements Still Push Products, it is noted that in the age of Social Media, the rewards still outweigh the risks. Endorsements by celebrities for Apple (NASDAQ: AAPL), Nike (NYSE: NKE) and Verizon (NYSE: VZ) have been recognized as some of the most successful branding efforts and continue to drive sales for each respective company.

The article in AdAge.com further states, "recent studies of hundreds of endorsements have indicated that sales for some brands increased up to 20% upon commencing an endorsement deal. According to Anita Elberse, associate professor at Harvard Business School, some companies have seen their stock increase by .25% on the day the deal was announced."

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