SOURCE: BBN Networks, Inc.

BBN Networks, Inc.

November 03, 2009 10:30 ET

From 20 to 26 Publishers, BBN Networks Continues to Expand Its Business Media Reach

BBN Networks Partners With Design World, Farm Journal, IEEE Spectrum, Meister Media, Lead411, and Online Marketing Connect

WASHINGTON, DC--(Marketwire - November 3, 2009) - With the addition of these six B2B publishing companies, BBN advertisers will now reach over 45 million qualified B2B decision makers through more than 600 websites in 12 market segments. Since its launch in April 2008 with charter members Cygnus, The McGraw-Hill Companies, Nielsen Business Media and Reed Business Information, BBN has grown steadily to become the leading large-scale B2B advertising platform.

"A year and half after our launch, BBN is confident that we are filling a specific need for the advertising community. While we have enjoyed a significant level of campaign renewals from advertising clients. BBN is attracting new clients seeking to reach our ever-growing audience in new and exciting beyond the banner opportunities, and publishers are enthusiastic about participating in the new revenue streams we provide," states BBN's Chairman, Derek Reisfield. "BBN will to continue to expand our offerings with new initiatives and continued incorporation of qualified B2B partnerships in 2010."

"Like every publisher, Meister Media is looking to maximize commercial support of our websites," explains Jim Sulecki, Director, eMedia, Meister Media Worldwide. "BBN allows Meister to carry ads from large national marketers who otherwise might not have the resources to reach our vertical markets while continuing to serve the loyal advertisers of our specialty agriculture brands. We think it's a win for all in the form of revenue enhancement, access to niche audiences, and a more diverse and robust advertising climate overall, for all of our advertisers."

BBN offers advertisers targeted reach to purchasing decision-makers through display ads, video, e-newsletters, e-blasts, webinars, widgets, welcome page ads, surveys, and mobile apps. Advertisers are eager to join forces with BBN due to its efficiency in delivering a large scale, qualified B2B audience. The expanded advertising opportunities offered to BBN Partners have allowed clients to move beyond traditional display ads and into new, high impact positions and initiatives to further their campaign goals.

Previously, BBN announced partnerships with Access Intelligence, Advanstar Communications, ALM, Ascend Media,, Canon Communications, Hanley Wood, MicroBilt, NewBay Media, Owen Media, Penton Media, Questex Media, United Business Media, UPworld, Vance Publishing, and Vendome Group. BBN utilizes 24/7 Real Media's award-winning ad serving and campaign management platform, Open AdStream®, for ad targeting and delivery. BBN Networks is a privately-held company based in Washington, D.C.

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