NEW YORK, NY--(Marketwired - Jul 19, 2016) - The Saatva Company, America's fastest growing online-only luxury mattress brand, today launched its first-ever television campaign, debuting in the New York market before a national rollout later this quarter. The campaign comes on the heels of Saatva's launch of its third mattress brand, a 100% natural latex mattress called Zenhaven.
Since Saatva's start five years ago, the company has grown into one of the largest online-only mattress companies in North America, offering three product lines: the Saatva mattress, a classic luxury innerspring; Loom & Leaf, an ultra-premium memory foam mattress; and the recently launched Zenhaven mattress, made of 100% natural latex. The driving concept of the campaign centers around a new mattress shopping experience, as pioneered by Saatva, one of the earliest online-only mattress brands and one of the most successful e-commerce companies in recent years.
The new campaign, created by ad agency Hyperbolous, features two 60-second spots derived from this concept, broken down into two visual experiences and approaches to the company's story:
- "Saatva Anthem" guides the viewer through a delightful and luxurious mattress-buying experience, focusing on the superior value and hassle-free purchasing and delivery process offered by Saatva
- "Mattress City" features an animated sequence that calls out traditional mattress stores for their never-ending sales and gimmicky tactics, and then invites the viewer to discover Saatva as a more intelligent way of buying a mattress
"We built a business that is the best of both worlds -- high-quality luxury products sold at a fair price, and delivered with old-fashioned customer service -- but it is a message and idea that people might miss if they aren't regularly shopping online," said Ron Rudzin, Founder and CEO of The Saatva Company. "With our television debut, we can show more consumers the disparity between what is available online and in stores, and help create better sleep experiences for people across the country."
The two 60-second spots were conceptualized and produced under the direction of Blaine Lifton, Executive Creative Director of Hyperbolous, in partnership with Mayo Studios. Lifton's team at Hyperbolous has produced 3 brand videos for The Saatva Company, most recently for the launch of its Zenhaven product line, a 90-second video that was part of the company's "Return to Nature" campaign and focused on the eco-friendly, 100%-natural product aspects. This latest TV campaign helps usher the company into a new era, and speaks to Saatva's leadership in its crowded category.
"The Saatva Company is entering the next phase of marketing with the launch of this inaugural TV campaign," said Lifton. "We are confident that the powerful combination of Saatva's unique business model and our creative execution will yield impressive results and stand out in a highly competitive category."
About The Saatva Company
The Saatva Company is devoted to building customer relationships built on providing the best buying experience over a lifetime of mattress purchases and ensuring that the customer will never have to go to a mattress store again. The company designs and delivers luxury mattresses through 18 U.S.- and Canada-based factories and over 120 fulfillment centers. By cutting out the middleman and retail store markups in the traditional supply chain, the company is able to provide a luxury product at a significantly lower cost than other retailers and with a lot less hassle for customers. For more information, visit www.saatva.com.