SOURCE: Versaly Entertainment

March 24, 2005 13:44 ET

From Bling to Billing: Successfully Packaging Mobile Entertainment

Versaly CEO Addresses Consumer Behavior & What's Next

SANTA MONICA, CA -- (MARKET WIRE) -- March 24, 2005 --


One of mobile entertainment's visionary leaders, Versaly Entertainment President and CEO Matthew Feldman, examines the ever-expanding universe of content for mobile phones at Digital Hollywood in Santa Monica. Selecting and packaging the next music trend, the hot movie or celebrity content at the right time is no easy task. Mr. Feldman's company is credited with launching brands such as "Fear Factor," "Star Trek," "Meet the Fockers" and Sir Mix-A-Lot into the mobile marketplace.

WHAT:

ROUNDTABLE DISCUSSION

Getting the Bling Bling: Mobile Ringtones, Ringtunes, Advertainment, Games
& Custom Branded Experience

Versaly Entertainment President and CEO Matthew Feldman joins a panel at
Digital Hollywood to discuss the on-going evolution of mobile content and
the challenges of delivering video content to carriers. Getting the Bling
Bling will also focus on the expectations of mobile consumers, all the way
from Bling to Billing.
WHEN:
Wednesday, March 30
9:00 AM - 10:15 AM
WHERE:
Digital Hollywood Spring
Loews Santa Monica Beach Hotel
Santa Monica, California
About Versaly Entertainment

Versaly Entertainment is the leading Mobile Brand Management™ company with universal appeal. Versaly Entertainment strategically designs, produces, aggregates and distributes innovative lifestyle and quality entertainment-based personalization, messaging, multimedia and games for mobile phones. A pioneer in bringing original voice ringtones to market, Versaly provides consumers worldwide access to one of the largest libraries of content from globally recognized brands to quickly and easily personalize mobile phones. Versaly Entertainment delivers content through various channels including the company's ForFones platform, popular online portals, global resellers, as well as national and international carriers with access to over 600 million consumers. For more information on Versaly Entertainment, the company that provides "Big Entertainment on Small Screens," visit http://www.versaly.com.

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