TORONTO, ONTARIO--(Marketwire - Dec. 10, 2012) - A recent Harris/Decima1 research study claimed a large percentage of Canadians were interested in having food trucks in their city and the founders of Food Truck Marketing (FTM) were not surprised; "We started this company because we loved the local food scene and more specifically, we loved food trucks and knew others would too", said Kevin Zemnickis, Co-Founder of FTM.
But to those of you who think Food Truck Marketing will only help big corporate companies encroach on a tight network of entrepreneurial service-focused food trucks - you could never be more wrong. "It was important for us to work with local businesses because it's where we got our start. Food Truck Marketing allows commercial food and consumer packaged goods companies, local restaurants or non-traditional retailers the ability to enter the food truck market while helping local trucks flourish by relying on their staff and trucks to run the campaigns - big and small", said Mike Kirsh, Co-Founder of FTM.
With a recipe that includes:
- Experiential marketing campaigns to connect customers to a brand
- Stir in Mike and Kevin's strong connections to local chefs, staff and innovative menus
- Throw in their knowledge of location scouting, licensing and permits
- Add a dash of social media community managing and blogging
- Wrap it all in a food truck using custom wrap graphics and;
- Top it off with post-campaign analysis
And you have a food truck experience your customers will talk about for years to come!
To learn more about Food Truck Marketing, please visit www.foodtruckmarketing.ca.
And don't be surprised if you see FTM popping up at local festivals and events across Canada, it's just one of many ways they are supporting the local food scene.
About Food Truck Marketing (FTM): Food Truck Marketing connects companies to their clients through a unique food truck experience. Whether it's the food trucks themselves, creative campaigns or event management - Food Truck Marketing takes care of all of your campaign needs.
EDITORIAL NOTE: Kevin Zemnickis and Mike Kirsh are available for in-person interviews regarding the launch of FTM in Toronto or by phone interview elsewhere in Canada. Please contact Kari Clarke for more details.
1HarrisDecima Press release, September 7, 2012