SOURCE: Medify


August 22, 2011 06:00 ET

From Incubation to Innovation -- Medify Announces Launch of Consumer Health Service Company That Empowers Patients to Take Action Through Medical Insights

Company Backed by Series A Funding From Voyager Capital and Seasoned Team of Technologists, Health Advocates and Medical Advisors

SEATTLE, WA--(Marketwire - Aug 22, 2011) - Medify, a leading provider of data-driven consumer health information online, today announced the launch of its company. To date, Medify has secured $1.8 million in Series A funding from several prominent angel investors and Voyager Capital, the venture firm that has backed numerous successful Seattle technology companies including aQuantive, Tegic and Aplitude as well as emerging health information companies Kryptiq and WellnessFX. Medify was founded on the vision of making complex medical information more understandable, relevant and actionable for consumers.

"The medical landscape today is one where doctors and health plans are working together to encourage a more open and interactive dialogue with patients," said Roger Muller, MD, FACEP, Medify advisory board member and Market Medical Director, Pacific NW for UnitedHealthcare. "It's imperative that patients dealing with an illness or new diagnosis have a safe, valid and unbiased place where they can vet relevant research in an easy-to-understand, visual format. Medify provides a resource for the modern patient who is looking to take a more proactive, engaged approach to their health."

Medify is led by CEO Derek Streat, who was inspired to start the company after his own personal struggle to find information for his daughter's rare and life threatening medical condition. The company has assembled an esteemed advisory board with experience at A.D.A.M, Dossia, HealthGrades, McKesson, UnitedHealthcare, and UW Medical, among others.

The increasing occurrence of self-diagnosis and online medical exploration has sparked a new phenomenon known as the "E-Patient" movement -- where patients, caregivers and concerned individuals alike are turning toward online resources and each other to understand and manage important health conditions. Medify organizes key information around relevant issues including thousands of conditions, top treatments, leading experts and institutions as well as hot research topics to help patients make highly informed decisions about their health and achieve better outcomes. Using Medify, patients can personalize their health search and understand key research results through intuitive, interactive graphics. Patients and their caregivers can turn these medical insights into action by tracking continuous updates, comparing their information against others, and sharing and mobilizing their network of supporters.

"The modern patient managing an important health situation isn't content to leave their health solely in the hands of a single doctor -- they are quickly becoming active participants in the process," said Medify CEO Derek Streat. "There's a wealth of medical content available online, but Medify is the only source that distills a massive amount of information on real patient outcomes that are vetted by medical professionals down to the insights people really care about. By making this key information accessible to consumers, Medify empowers users to engage in a deeper dialogue with their medical team and, working together, make highly informed decisions about their health."

"Medify's unique and proprietary solution fills a gap in the health information industry by providing real medical research that is sourced from researchers, scientists and other professionals and backed by hundreds of millions of real patient outcomes," said Bill McAleer, partner at Voyager Capital. "With its team of veteran technology entrepreneurs and esteemed medical advisors, the company is poised to capitalize on the emerging 'E-Patient' movement which is already a key segment of the larger multi-billion dollar health industry."

About Medify
Medify is an online consumer health service for people managing important health conditions. The company is backed by a seasoned team of technologists, health advocates, and medical advisors who believe in the powerful combination of research and shared experiences. The service allows patients to discover what works for people with similar medical conditions, and use this newfound insight to ask for help from those they trust most. Medify mines millions of research studies to derive the world's largest database of real patient outcomes. For more information, please visit

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