SOURCE: RosettaBrand


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March 21, 2016 16:27 ET

From Mayo Clinic to Deloitte: RosettaBrand's Past Partnerships

NEW YORK, NY--(Marketwired - March 21, 2016) - What makes a RosettaBrand partnership? What does our record say about our ability to inspire a brand-meets-publishing success? For one, it's a steadfast commitment to the three E's of the branded content publishing business: Embrace. Empower. Emerge. From Mayo Clinic, to Deloitte University Press, to Hearst and more, we have time and again laid the groundwork, provided the tools and created lasting change through strong partnerships.

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Let's take a quick look at the major companies we have worked with: The Associated Press, AARP, Deloitte University Press, Franklin Covey, Harvard Health Publications, Mayo Clinic and Hearst Magazines.

They were well-established, strategic and focused, but they also wanted to be innovative branded content publishers. They needed our help because the content marketing climate had changed. Just look at what some of the most influential marketers have to say about 2016:

  • "A shift to quality over quantity." - Jamie Stephens Pham
  • "More high quality content will drive engagement." - Newell Thompson
  • "We should see more branded storytelling." - Pontus Staunstrup
  • "We stop selling and start telling stories." - Michael Brenner

Our partners wanted to get ahead of the game, so we audited, consulted and reviewed. We promised to help them tell their brand story via impactful eBooks, review their content output thoroughly and suggest improvements, consult them on the best method of marketing their content, and jumpstart a new and refined publishing program, with everything from eBooks to custom branded app solutions.

Here are a few shining examples of the great things we accomplished:

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