Premier Salons

Premier Salons

February 27, 2012 10:56 ET

From the Oscar Red Carpet Right to You Premier Salons Beauty Group Helps You Get Your Favorite Celebrity Hairstyle

TORONTO, ONTARIO--(Marketwire - Feb. 27, 2012) - Over 5,000 employees of the Premier Salons Beauty Group, who operate over 500 salons, spas, and beauty stores throughout North America, voted online last night to select the top ten hairstyles from the 84th Annual Academy Awards.

And the best Oscar hairstyles go to:

  1. Jessica Chastain
  2. Rooney Mara
  3. Michelle Williams
  4. Emma Stone
  5. Bernice Bejo
  6. Octavia Spencer
  7. Gwyneth Paltrow
  8. Jennifer Lopez
  9. Milla Jovovich
  10. Angelina Jolie

Jodi Blackburn, head of the Premier Salons Beauty Group Design Team, commented on the winners. "Jessica Chastain's soft curls not only the stole the 'red carpet hair show' - but she was also voted best dressed by Twitter followers, and it was a big night for her! Second place finisher Rooney Mara made a major style statement with blunt bangs and bold lips to complete her look - very edgy and chic. And, following closely in third place, Michelle Williams' platinum pixie paired with a coral Louis Vuitton gown, was just perfection. Today, all our salons, spas and beauty stores will receive detailed instructions on the cut, color and product combinations that will give their clients the exact Oscar look of their favourite stars."

The detailed cut, color, and product formulas for the top looks were chosen by the Stylists of the Halcyon Days Salons & Spas division, who operate prestigious salons and spas located within specialty stores, such as Saks Fifth Avenue, Neiman Marcus, Macy's, Holt Renfrew, and also operate salons and spas within upscale malls, hotels and shopping areas throughout North America.

Company CEO, Brian Luborsky, explained the uniqueness of the red carpet strategy: "We offer red carpet professional product, styling tips and advice the day after the award shows, and well before the fashion magazines are even on newsstands. If you saw an Oscar celebrity hairstyle that you'd like to have, you can come to any of our locations with confidence that our staff know what cut, color and products will give you that very same look you saw last night during the Academy Awards. Our goal is to bring the top celebrity looks directly from the red carpet to you!"

The Group's beauty stores, whose operating banners include PUREBEAUTY, Trade Secret, Beauty Express, and Beauty First, offer an extensive array of professional products, expert advice, and salon services. "We want people who visit our beauty stores to feel like they are walking through a fashion magazine" explained Jodi. "This week, our beauty stores will display the products used to create the top celebrity hairstyles, and customers can learn how to recreate their favourite look in their very own home. If you want to see how the stars put their looks together, drop by any of our stores."

In celebration of the Oscars, the Premier Salons Beauty Group is also offering all media representatives the opportunity to experience a free celebrity hairstyle makeover. For further comments on the top Oscar looks, to schedule an appointment at a salon or spa to recreate a celebrity style, or to visit a beauty store for professional salon product and expert advice, please contact Jodi Blackburn at jblackburn@premiersalons.com or 905.470.7850 ext. 331.

About Premier Salons Beauty Group

The Premier Salons Beauty Group is the largest organization operating over 500 professional salons, spas, and beauty stores, with over 5,000 professionally trained staff.

Salon locations within The Premier Salons Beauty Group include partnership locations within Saks Fifth Avenue, Neiman Marcus, Macy's and Holt Renfrew; Halcyon Days Salons & Spas, Premier Salons and Winston's Barbershop.

Beauty store locations include PUREBEAUTY Boutique & Salon, Trade Secret, Beauty Express and BeautyFirst Store & Salon.

All salons, spas, and beauty stores carry the top professional salon products including Kerastase, Bumble & bumble, Redken, Paul Mitchell, Pureology, Kenra, Matrix, OPI, CHI, and more.

To learn more, please visit www.premiersalonsgroup.com.

Twitter.com/MyPremierSalons

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