Canada's Economic Action Plan

Canada's Economic Action Plan

January 20, 2011 14:58 ET

From Producer to Consumer: Canada's Economic Action Plan Delivers Support for Livestock Industry and Regions in Quebec

ASBESTOS, QUEBEC--(Marketwire - Jan. 20, 2011) - While on a visit in Asbestos today, the Honourable Jean-Pierre Blackburn, Minister of Veterans Affairs and Minister of State (Agriculture), announced an investment of up to $1 million in Les Viandes Laroche Inc. to enable the company to strengthen its operations and help bring farmers' products to market. This major investment, a product of the Slaughter Improvement Program, will also enable the company to create new jobs in the region.

"This investment will help Les Viandes Laroche Inc. purchase new equipment for their new facilities and continue to provide the industry with the much-needed beef processing service. Once again, we are demonstrating that our Government's Economic Action Plan provides assistance tailored to meet the industry's needs and delivers results for farmers as well as for the entire value chain," said Minister Blackburn.

The government funding to Les Viandes Laroche Inc. will enable the company to offer cattle producers high-quality slaughter services through the purchase of state-of-the-art equipment, helping it expand its operations and enhance slaughter capacity.

"We are very pleased with Federal Government support that is helping us to complete our beef production chain, from farmer to consumer. By meeting European Community standards, we can target foreign markets with our Viandes Sélectionnées des Cantons (VSC) beef, respond better to the demand for beef produced our by local breeders, and continue distributing niche products," said the President of Les Viandes Laroche, Claude Laroche.

The Economic Action Plan's Slaughter Improvement Program has a budget of $60 million. Through this program, the Government of Canada grants conditionally repayable federal contributions to companies with sound business plans in order to reduce costs, increase revenues and improve operations of red meat packing and processing businesses in Canada. 

"The meat packing and processing sector is the largest employer in the food industry," said the Minister. "Strength and competitiveness in this sector means more dynamic markets for our farmers and a stronger economy for all Canadians," he concluded.

For more information on this Program, visit

For more information on Canada's Economic Action Plan, visit

Contact Information

  • Agriculture and Agri-Food Canada
    Ottawa, Ontario
    Media Relations
    Office of the Honourable Jean-Pierre Blackburn
    Celine Falardeau
    Senior Policy Advisor