The Weather Network

November 12, 2008 09:00 ET

From Snow Storms to Heat Waves the Weather Network and MeteoMedia Have Had You Covered for the Last 20 Years!

OAKVILLE, ONTARIO--(Marketwire - Nov. 12, 2008) - Canada's leading weather information service, The Weather Network, and its French counterpart MeteoMedia, are kicking off their 20th anniversary celebrations this fall. In its first 20 years, the company succeeded in building one of the most popular media brands in the country, with weather forecasts and reports offered on a full range of media platforms: on television since 1988, on the internet since 1996 and, more recently, on desktop and mobile.

"Our goal has been the same from the beginning: to offer the most reliable forecasts in the industry and to make our information as accessible as possible for Canadians," said Pierre Morrissette, Chairman and CEO of Pelmorex Media Inc., the proprietor of The Weather Network/MeteoMedia, in explaining the company's success over the last two decades. "We have been at the forefront of technological developments and always look to make the most of growth opportunities...however; it is our commitment to meeting the needs of the Canadian public and doing so better than anyone else which has most contributed to our success."

Meeting the needs of Canadians

By offering weather forecasts around the clock, 365 days a year, The Weather Network/MeteoMedia is meeting a real need for weather information: eight out of every 10 Canadians consult a weather forecast every day, 40% checking several times a day.(1)

The short-term (7-day) forecasts and long-term (14-day) outlooks are especially popular because they help people plan their activities, their outings and even the clothes their children should wear to school.

Today, Canadians can access this information on all of The Weather Network/MeteoMedia platforms, and for television, their appreciation has resulted in the networks being named top TV weather broadcaster. Even the network theme song has become a big hit in its own right...with many piano and guitar interpretations by fans uploaded to YouTube.

The largest team of meteorologists in the country's private sector

To maintain its leadership position, the company relies on a team of more than 40 meteorologists in Oakville and Montreal to update its forecasts more often than any other media source in the country. These experts work around the clock with some of the most advanced forecasting systems in the world to allow The Weather Network/MeteoMedia to create the most accurate forecasts available.

"Our team uses technologies that allow them to issue weather forecasts down to a 10-square-kilometre grid and present this information using high resolution animated graphics," explained Chris Scott, Forecast Operations Manager for The Weather Network/MeteoMedia. "In the end, this technology allows us to provide consumers with the most reliable and up-to-date information available."

A tradition of innovation

Since its founding, the leader in Canadian weather information has developed many technologies and products that have allowed the company to grow from a television network to a multi-platform weather and weather-related content and information provider on television, the web, and now on desktop and mobile, as well as radio and major newspapers across Canada.

The Weather Network/MeteoMedia made its mark as soon as it debuted, as it was the only national network that could simultaneously broadcast local weather information to different cities across the country - meeting a real need for local, relevant weather information. It started with about 600 communities and thanks to the patented PMX technology that was built in-house and launched in 1996, the networks now deliver local forecasts to nearly 1,200 communities. Then in the 1990s, it started to serve the online community, and today theweathernetwork.com and meteomedia.com are the top weather websites in Canada, with 5.2 million and 2 million unique visitors per month respectively... theweathernetwork.com is even consistently ranked as the top news and information site in the country.

The company continues to innovate by developing in-house applications that people can use on their desktops and mobile devices. The WeatherEye desktop application alone is consulted by over 1.9 million Canadians every month.

"Thanks to the dedication and professionalism of our team, along with our ongoing drive to innovate, we have made our way to the top and have maintained our leadership position in the weather category," said Morrissette. "I want to thank all of our employees for their hard work and commitment. We are all looking forward to continuing to be a part of the daily lives of Canadians for the next 20 years."

A special "20th Anniversary" series and a fresh new look online!

Starting in November, a series of short reports will air on The Weather Network and MeteoMedia. The series will explain the growth of the company over the last 20 years, it will also educate viewers on how forecasts are developed and even include some memorable bloopers. Many of these reports will be available on theweathernetwork.com and meteomedia.com, which both feature a fresh new look.

The websites, which already offer easy-to-understand weather forecasts, now present this information in a more spacious layout with a brand-new simplified navigation menu located at the top of the page. Popular information such as "Local Weather" and "Highway Conditions" will be easier to consult than ever before. Over the next year, the websites will also feature a special "20th Anniversary" section (theweathernetwork.com/20years), which will highlight the company's milestones during the first 20 years.

About The Weather Network and MeteoMedia

The Weather Network and MeteoMedia are among the most popular media brands in Canada. Owned by the Canadian company Pelmorex Media Inc., they are the undisputed leaders of weather information services in Canada across all platforms, including cable, satellite, internet, desktop, mobile, radio and newspapers. The Weather Network and MeteoMedia are among the most widely distributed and frequently consulted television networks in Canada. The websites, theweathernetwork.com and meteomedia.com, are also among Canada's leading web services. All mobile carriers now distribute The Weather Network and MeteoMedia as part of their services. As the No. 1 source of weather services in the commercial market, The Weather Network and MeteoMedia also meet the weather information needs of energy companies, municipalities, road services and numerous other business clients. The growth of The Weather Network and MeteoMedia can be attributed to the continued focus and commitment put into providing the very best weather information to Canadians, whose activities are dependent on weather.

(1) The Weather Watch Study, August 2008

Contact Information

  • For more information or for an interview, please contact:
    Allard Hervieu Communication
    Marie-Christine Garon
    (514) 499-3030, extension 775
    Email: mcg@ahcom.ca