Kinaxis Corporation

Kinaxis Corporation

August 05, 2009 08:01 ET

From the Creative Minds at Kinaxis Comes a New Term in Supply Chain Management: Funny.

Kinaxis unveils an entertainment section as part of its recently announced Supply Chain Expert Community where industry professionals can share an unconventional occupational hazard - laughter

OTTAWA, CANADA--(Marketwire - Aug. 5, 2009) -

News Facts:

- They say laughter is the best medicine, so for an industry that has certainly had its share of headaches, Kinaxis unveils a new entertainment section as part of its recently announced online community, the Supply Chain Expert Community.

- Because we can't (and shouldn't!) be serious all the time, the entertainment section offers supply chain professionals an entertaining break from the stress of their day to view comical videos and enjoy amusing stories that bring out the lighter side of supply chain.

- To keep the funny flowing, Kinaxis is calling on those in the industry to share their most amusing 'I-can't-believe-this-happened-to-me-but-now-I-can-finally-laugh-at-it' stories related to supply chain woes. There are also places for members to upload videos or additional multimedia content.

- The entertainment section is free and open to the public. To contribute content, all users need to do is self-register.

What's in the Entertainment Section?

To start things off, Kinaxis has contributed three video series to the entertainment section of the Supply Chain Expert Community:

The Late Late Show: Just launched!

The Late Late Supply Chain Show with host, Bill Dubois, Kinaxis consultant and resident comedian. In the premiere episode, Bill - along with his side-kick Tony Ralph- keys up the funny as he reveals his top-ten list on "Why there has never been a Late Late Supply Chain Show before."

Sensei Bob: Coming soon!

Introducing Sensei Bob - a self-proclaimed supply chain guru and supposed member of the secret brotherhood of supply chain mastery. Follow Sensei Bob as he helps his eager students learn the art of supply chain management through some very unconventional teaching exercises.

Married to the Job:

Laugh at familiar supply chain headaches in the video series "Married to the Job" (a joint production of Kinaxis and The Second City Communications). Watch the silly (but far too often true!) trials of ACME Manufacturing's supply chain staff - in particular, lovable slob Damon, the company's demand manager who works alongside his conscientious wife, Sibley, ACME's supply manager. Follow the fun as the two bang heads over work (and marriage) in their crazy supply chain world.

Top 10 reasons to join?

10. Because there are still a few people that aren't using RapidResponse that have some really awful stories worth a good laugh

9. Because Bob Ferrari , author of the Supply Chain Matters blog, might do a post about it, and you can finally say you knew about it first

8. Because it will make you feel a lot better about that time you ordered 57,000 semiconductors instead of 5,700

7. Because until now, your only source for entertainment news has been related to Hollywood's worst plastic surgery botches and the latest update on Brangelina

6. Because you too can finally have something funny to share with the family related to your job

5. Because if we can't laugh at ourselves, at least we can laugh at other people

4. Because who says supply chain professionals can't bring on the funny

3. Because crying and laughing both burn about 1.5 calories per minute, but laughing is much less embarrassing to do in your office

2. Because your boss will be impressed that you're embracing this whole 'social media' thing

1. Because the last time you laughed with your co-workers, you also shopped at your local Circuit City store

Quote attributable to Douglas P. Colbeth, CEO of Kinaxis:

- "We believe part of building any kind of on-line community should involve fun. Our recently announced Supply Chain Expert Community is a place for professionals to share information and experiences. However, just because supply chain problems are serious does not mean we have to be serious all the time. Enjoy!"

Quote attributable to Kirsten Watson, director of marketing, Kinaxis:

- "If you take 'community' in its literal sense than it should go beyond just being a place for information exchange, to allow for individuality and character to shine through as well. As a whole, our Supply Chain Expert Community offers plenty of valuable and educational information, but this fun and whimsical entertainment section is what really rounds it out. Who says supply chain can't be fun?"

- "We are particularly excited to see what content will be generated by members of the community. There is so much great material just based on everyday life experiences in this industry that I'm confident we'll have plenty of great fodder to generate new content on a regular basis and keep people laughing long after the work day ends."

The floor is now yours...

Tell us what you think. Do you have content to contribute or ideas for other videos or topics?

About Kinaxis:

Kinaxis(tm) helps manufacturers manage increasing business complexity and achieve operations performance breakthroughs with its proven solution for demand and supply chain planning, monitoring and response. Kinaxis RapidResponse is an on-demand service that enables collective risk tradeoff and response to change by empowering front-line decision makers with integrated tools for supply chain visibility, demand management, supply management, sales and operations planning (S&OP) and supply chain risk management. Global leaders such as Casio, Jabil, Qualcomm, and Raytheon are realizing superior customer satisfaction and a competitive advantage with RapidResponse. For more information, visit www.kinaxis.com or the Kinaxis blog at www.21stcenturysupplychain.com.

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