SOURCE: Element 21 Golf Co.

April 10, 2006 08:00 ET

From Way Up North To Way Down Under, Element 21 Golf Outlines Worldwide Sales Initiative

Cover of a Leading European Golf Catalogue Features E21 "Shock" Driver

TORONTO -- (MARKET WIRE) -- April 10, 2006 -- Element 21 Golf Company ("E21") (OTC BB: EGLF) reported today on recent sales and marketing initiatives. Since the introduction of E21's new products at the 2006 PGA Merchandising Show, management has been laying the groundwork for North American retail sales as well as international sales through established network of international distributors.

Headquartered in Hamburg, Germany, Golf Professional Service GMBH (GPS) is preparing for E21 product sales in Germany, Austria, Switzerland, Spain and Portugal. GPS has been marketing golf products in Europe and currently sells to over 1,200 pro shops and retail outlets. In the summer edition of Golf House Golf Equipment Catalogue, www.golfhouse.de, GPS placed E21 driver on a full back cover of the catalogue's customer address label side, calling the "Shock" Driver a Sensation. The E21 "Shock" Driver will retail in Europe this summer for over $700 US. Experienced distributors in the UK and Scandinavia are joining E21 to boost sales initiatives in Europe.

In Australia and New Zealand E21 is working with Power Sports International (PSI). With their head office and warehouse located in Queensland, PSI has 13 sales representatives in South Australia, New South Wales, Queensland, Tasmania, Northern Territory, Victoria, Western Australia and New Zealand. PSI is setting up an extensive advertising program including the placement of ads in three major golf publications, as well as in local press and state magazines. PSI will also be establishing a major Demo Day program with their agents, and will be implementing a Tour program on the popular Australian PGA Tour.

In late April, E21 will begin selling products to a limited number of leading golf specialty stores and pro shops in both the US and Canada. Management is also working out how to deal with the thousand of emails it has received from golfers wanting to purchase the products, and expects that it will direct people to one or more retailers with e-commerce capability.

In addition to general sales and distributions responsibilities, these companies will implement their own advertising and promotional campaigns, conduct Demo-Days and develop PGA Tour Programs similar to what E21 is doing in the US market.

"To immediately begin selling our new products in North America and in several important international markets is a testament to our new game-improving products, and the attention we have generated world-wide," stated Mr. Bill Dey, E21's Executive Vice President, and General Manager. "Recent awards for our new 'Shock' Driver and Low Gravity Logic™ irons have been instrumental in generating enquires from over 100 retail stores and pro shops in North America," commented Mr. Dey.

About Element 21 Golf Company:

E21 holds the exclusive right to manufacture golf products using proprietary E21 Alloys. Through a sophisticated multi-technology production path E21 manufactures shafts, drivers, and other clubs with marked improvements in distance, accuracy and feel over competing products. In recent months a number of high profile golf professionals have switched to or began testing E21's Eagle One shafts. E21 Alloys are 55% lighter and offers 25% strength to weight advantage over Titanium alloys, the current standard in the golf equipment industry. The advanced dynamics of E21 Alloys and the material economics offer a performance-enhanced alternative to manufacturing driver clubs with Titanium, the largest segment of the annual 4 billion dollar golf equipment marketplace.

E21 recently announced its "Golf Shot Around the World Mission" in celebration of the 35th anniversary of Alan B. Shepard Jr.'s historic Apollo 14 Mission. Just about every single record for distance in the golf industry will be shattered this fall when an astronaut will hit a golf ball into orbit around the earth -- using an E21 golf club. It is only natural that this event takes place on the International Space Station, considering that E21 Alloys are also used on the Space Station in high strength, fatigue resistant applications.

E21 Golf -- The Evolution Is Inevitable!

Forward-Looking Statements. Statements in this release, other than statements of historical fact, may be regarded, in certain instances, as "forward-looking statements" pursuant to Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934, respectively. "Forward-looking statements" are based on expectations, estimates and projections at the time the statements are made, and involve risks and uncertainties which could cause actual results or events to differ materially from those currently anticipated, including but not limited to delays, difficulties, changed strategies, or unanticipated factors or circumstances affecting E21 and its business. A number of these risks and uncertainties are described in E21's periodic reports filed with Securities and Exchange Commission. There can be no assurance that such forward-looking statements will ever prove to be accurate and readers should not place undue reliance on any such forward-looking statements contained herein, which speak only as of the date hereof. E21 undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Contact Information