SOURCE: Front Desk Inc.

Front Desk

SOURCE: TrainHeroic


July 21, 2015 06:00 ET

Front Desk and TrainHeroic Partner to Create Comprehensive Coaching Solution for Fitness Professionals

The New Front Desk Pro With TrainHeroic Product Allows Fitness Professionals to Benefit From Powerful Tools for Coaching Smarter and Better Managing Client Relationships

SEATTLE, WA--(Marketwired - July 21, 2015) - Front Desk, the trusted mobile-first client management system for personal services businesses, announced a partnership with TrainHeroic, the most effective way for coaches and athletes to manage their strength and conditioning programs online. Through the partnership the companies will offer Front Desk Pro with TrainHeroic, the comprehensive coaching solution aimed at optimizing clients' potential.

"Front Desk shares TrainHeroic's mission of helping fitness professionals continually improve their business and their ability to motivate clients," said Ben Crookston, CEO and founder, TrainHeroic. "As a leading provider of client management tools for fitness businesses, Front Desk is a powerful partner to enrich our offering to gyms, so they can inspire their clients to achieve even higher levels of fitness."

"Front Desk Pro with TrainHeroic represents a significant step forward for box owners looking for the best solution to both run their business and their training programs," said Dusty Hyland, co-owner and head gymnastics coach, DogTown CrossFit in Culver City, Calif. "Front Desk and TrainHeroic are the most powerful technologies to help me grow my business and keep my clients happy."

With Front Desk Pro with TrainHeroic fitness professionals finally can benefit from a comprehensive coaching solution aimed at optimizing clients' potential, with no upfront costs. Now gym owners, trainers and clients can establish an effective training program and keep up motivation for long-term results.

Features of the new product include video content, customized programming, and real-time messaging; daily leaderboards to inspire athletes to work harder; and a coaching platform that makes program creation and modification a snap. These features are integrated through single sign-on with Front Desk Pro, which helps fitness professionals increase revenue, improve client loyalty and better manage and grow their business.

"We are extremely pleased with this partnership because TrainHeroic is the leader in coaching technology, serving fitness professionals who are passionate about helping their clients succeed," said Jon Zimmerman, CEO and co-founder, Front Desk. "Through Front Desk Pro with TrainHeroic, we'll bring the best skills tracking technology combined with front desk convenience so that fitness professionals help give their clients fitness results and make it easy to manage their relationship with their gym."

A special welcome offer is available exclusively during the CrossFit Games, July 21 - 26, 2015. Interested fitness professionals may learn more at

About Front Desk

Front Desk™ is a rapidly growing mobile-first, software-as-a-service (SaaS) platform that provides cloud-based business management tools to the personal services economy. The technology is optimized to work on smartphones, tablets, and desktop computers enabling personal service businesses -- like fitness and yoga studios, dance and music schools, physical therapists, adventure guides, tutors, and other businesses and franchises, which are inherently mobile -- to run their businesses from anywhere, at any time. Front Desk provides a complete software suite to help these businesses easily manage client relationships and marketing, automate billing, securely process payments, schedule classes and appointments, track attendance, and create a customized and branded client-facing experience. Since launching in 2013, Seattle-based Front Desk has been adopted by thousands of businesses in more than 40 countries. For more information, visit:

About TrainHeroic

Since 2011, TrainHeroic has been committed to connecting coaches to athletes, anytime, anywhere through web, mobile, and tablet solutions. With its coaching platform, athlete interface, and Marketplace, TrainHeroic powers the performance of thousands of teams, Boxes, and coaches around the world. Fueled by caffeine, commitment, and whey isolate, the TrainHeroic team strives to deliver world class results for every customer so they can "Win in the Gym™." To share in the experience, visit

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