SOURCE: Front Flip

Front Flip

October 02, 2012 08:00 ET

Front Flip Appoints Former PepsiCo Executive, Cris Bengis, as VP of Sales

Seasoned Sales and Marketing Executive Brings Nearly 20 Years Experience to Mobile Marketing Company

LEAWOOD, KS--(Marketwire - Oct 2, 2012) - Former PepsiCo Inc. Senior Sales Director, Cris Bengis, has joined Front Flip as Vice President of Sales.

Front Flip's ( Customer Engagement Platform helps businesses know their customers, strengthen loyalty and boost sales. Since its November 2011 launch, Front Flip has built a client base that spans nation-wide and includes McDonald's, Wendy's, Pizza Hut, and other major restaurant franchises. 

As the VP of Sales, Bengis is tasked with building significant scale for Front Flip around the globe. He is responsible for the company's go-to-market sales strategy and works closely with other company leaders across all departments.

"Cris has a rich understanding of our client base, dealing directly with franchise owners and corporate executives for nearly 15 years," said Sean Beckner, Chief Executive Officer for Front Flip. "Cris' expertise in foodservice sales, marketing and operations will help take Front Flip from a successful start-up to an industry leader." 

Before joining Front Flip, Bengis worked for PepsiCo Inc. in Dallas for 12 years in sales, customer marketing and business development.

Most recently, he was the Senior Director of Sales on the Pizza Hut and Quiznos accounts, which represented 8,500 U.S. locations and $130 million in annual sales. Bengis was also the Group Sales Director on the Wendy's and Arby's accounts.

Prior to PepsiCo, Bengis worked in Marketing with Pizza Hut and for the Atlanta Hawks of the National Basketball Association.

"I couldn't be more excited to be joining the world-class team at Front Flip. We have an incredible product that helps our customers drive their sales and transactions while allowing them to personally know and understand their customers like never before. I am honored to be leading the talented Front Flip Sales team and implementing strategies to help Front Flip be the undisputed leader in its category for many years to come," said Bengis. 

Bengis holds a Bachelor of Arts degree from the State University of New York at Oswego.

About Front Flip

Front Flip helps businesses know their customers and engage them through targeted mobile marketing. We make it fun and easy to capture customer data, understand visit behavior and take action with mobile campaigns. Front Flip puts businesses in control of marketing and customer loyalty, enabling them to increase visit frequency, promote products and turn their customers into social brand advocates. For more information on our Customer Engagement Platform, visit or call 855-730-1830.

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