SOURCE: Frontier Beverage Company, Inc.

March 11, 2014 15:45 ET

Frontier Beverage Company Announces New Hires

CARSON CITY, NV--(Marketwired - Mar 11, 2014) - Frontier Beverage Company (OTCQB: FBEC) announced today new hires with an expanded business model for 2014.

The company announced it has hired:

William J Coogan for a 30 day term as COO and Secretary with duties to consist of hiring new management, seek new acquisitions, joint ventures as well as business relationships as well as Investor Relations Specialist Alain Lewand for a one year contract.

"I accepted this position with one goal in mind, to bring value to company and shareholders. My duties will consist of the hiring of new personnel and seek new business opportunities. In speaking with Michael Jamison, the company President it was decided that it may be time for new leadership. We both understand that management of the public entity and core business is a huge task for one person so it is time to build the infrastructure. The company must expand the business model to develop more of a general holding company model which will allow the company to diversify their holdings and increase revenues and profits. I will entertain and review all opportunities and discuss with new management and the board of directors for consideration. My first hire is Mr. Lewand, an investor relations guru. Al's duties include responding to all IR questions and concerns and we are excited he has come on board as he brings his years of experience and knowledge to our organization. We both are on the job and hitting the ground running," stated William J. Coogan, newly hired COO and Secretary of Frontier Beverage Company.

Additional company updates will be forthcoming.

Safe Harbor:
This press release contains forward-looking statements. Such forward-looking statements are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected in such statements. Forward-looking statements speak only as of the date made and are not guarantees of future performance. We undertake no obligation to publicly revise any forward-looking statements.

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