SOURCE: Dixon Schwabl

Dixon Schwabl

September 12, 2013 13:55 ET

Frontier Communications Names Dixon Schwabl Agency of Record for Media Buying Services

Agency Assumes Responsibility for Developing and Executing Frontier's National Paid Media Program

ROCHESTER, NY--(Marketwired - September 12, 2013) - Frontier Communications (NASDAQ: FTR), headquartered in Stamford, Conn., has selected Dixon Schwabl as agency of record for its national paid media program, effective today. Dixon Schwabl, a full-service, integrated, marketing communications firm based in Rochester, N.Y., will handle strategic media planning, buying and analysis for Frontier's markets in 27 states.

"Frontier has been one of our best partners for more than a decade," said Lauren Dixon, CEO of Dixon Schwabl. "Through the years, we have together developed successful strategic marketing initiatives and provided support for numerous projects. We're thrilled to lend our media expertise to the company's success in 2013 and beyond."

Frontier offers broadband, voice, video, data security solutions, entertainment services and more to residential customers, small businesses and home offices and medium and large businesses.

"Dixon Schwabl's expert media team offers incredible media expertise and has a proven track record of building strong local-market relationships," said Cecilia K. McKenney, Frontier's Executive Vice President of Human Resources and Administrative Services, which includes Marketing. "They know our business, the communities we serve and the needs of our customers. Above all they know Frontier. We think of Dixon Schwabl as a partner, not a vendor, and we look forward to building a strong, successful media program with them." 

About Dixon Schwabl

Dixon Schwabl, a full-service marketing communications firm established in 1987, provides marketing, advertising, public relations, social and digital media, research, interactive and media placement services to more than 200 clients nationally. The firm generated nearly $193.4 million in capitalized billings in 2012. Based in Rochester, N.Y., Dixon Schwabl has been ranked one of the Top 25 Best Small Companies to Work for in America by the Great Place to Work® Institute for eight consecutive years, ranking No. 1 in 2008 and again in 2010. The agency was also named one of the 2010 Top 20 Small Company Workplaces in the country by Inc. magazine and Winning Workplaces, as well as one of the Top Places to Work in PR by PR News in 2010 and 2012. For more information, visit dixonschwabl.com. Follow us on Facebook, Twitter, YouTube and Instagram.

About Frontier Communications

Frontier Communications Corporation (NASDAQ: FTR) offers broadband, voice, satellite video, wireless Internet data access, data security solutions, bundled offerings, specialized bundles for residential customers, small businesses and home offices and advanced business communications for medium and large businesses in 27 states. Frontier's approximately 14,100 employees are based entirely in the United States. More information is available at www.frontier.com.

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