Frontiers North Adventures

Frontiers North Adventures

October 23, 2013 07:00 ET

Frontiers North Adventures: Get Closer to Polar Bears With First Ever Churchill Travel Guide App

Comprehensive Guide to Sub-Arctic Town's Sights, Wildlife, Culture, Cuisine and History Free on iOS

CHURCHILL, MANITOBA--(Marketwired - Oct. 23, 2013) -

Editors Note: There is a photo associated with this Press Release

Frontiers North Adventures today announced the launch of its new, free app which gives visitors to Churchill access to the locals' knowledge on their iPhones, iPods and iPads. The handy smart phone app gives travellers inside knowledge about off-the-map attractions while bringing them even closer to subarctic wildlife and culture. It shares detailed information on everything from where to eat to why the northern lights glow. Best of all, the app gives visitors an easy way to record every interaction they have with wildlife for sharing and reminiscing later.

"We've created a very easy to use app that serves as a guidebook to Churchill and also gives travellers an elegant way to memorialize their visit," said John Gunter, President and CEO of Frontiers North Adventures. "Seeing a polar bear up close for the first time is an amazing experience. Our guests love to share these encounters with their friends and family back home."

The Churchill Travel Guide allows visitors to create journal entries about every wildlife sighting or attraction. These entries are easily shared via social networks such as Facebook or Twitter, or sent home by email. At the end of their trip, visitors will have a personalized record of their experiences.

Frontiers North Adventures engaged Winnipeg digital media firm Tactica Interactive to create the app, which is the only one of its kind for Churchill. It contains a comprehensive guide including detailed records for plant, mammal and bird wildlife, attractions in and around the town, accommodations and dining, as well as information about local shopping and essential services.

"We've taken advantage of mobile technology to allow travellers to go deeper into their Churchill experience. Not only can you take a photo of a polar bear, but you can also pinpoint the bear's location, record the time and share that with your friends back home - all from the phone in your pocket," said Vergil Kanne, Interactive Producer and Technical Director, Tactica Interactive. "The app has been designed so it can be expanded and enhanced as we get user feedback. We're looking forward to hearing from users so we can refine the overall experience."

Frontiers North Adventures (www.frontiersnorth.com) specializes in authentic adventure tours in Canada's north, ensuring travelers have the opportunity to view and photograph northern wildlife as well as learn about the people of the north, their culture, history and customs. Owners and operators of the world-famous Tundra Buggy® Adventures, Frontiers North offers a variety of wildlife-viewing programs, the most popular being polar bears in Churchill.

Tactica Interactive (www.tactica.ca) is a Winnipeg-based digital media company specializing in cross-platform digital media products & strategy for producers, broadcasters, and marketers. Tactica works with its clients to create award-winning websites, mobile apps, video games, and social media integrations.

Download the Churchill Travel Guide app at: https://itunes.apple.com/ca/app/churchill-travel-guide/id720953884?mt=8

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