SOURCE: Callidus Software Inc.

Callidus Software Inc.

July 11, 2012 07:00 ET

FRONTLINE Selling Selects CallidusCloud's Sales Enablement Platform to Increase Sales Success

PLEASANTON, CA--(Marketwire - Jul 11, 2012) - Callidus Software Inc. (NASDAQ: CALD), the leader in sales effectiveness and cloud computing, announced today that FRONTLINE Selling, whose platform is focused on helping its clients get more first sales appointments with key decision makers, has selected the CallidusCloud™ Sales Enablement Platform to empower their sales professionals with a single source for sales tools, collateral and customer collaboration. The agreement was signed in the second quarter of 2012.

"Sales professionals need access to a plethora of tools, information and people during a sales cycle. Providing a best-in-class platform to supply this information to sales, when and where they need it, significantly improves their performance throughout the sales cycle," said Curt Richtermeyer, VP Sales Effectiveness Solutions, CallidusCloud. "It is fantastic that FRONTLINE Selling selected CallidusCloud to improve the performance of their current enablement efforts and make it easier for their sales teams to understand their products and services."

"We are excited to be working with CallidusCloud's Sales Enablement Platform," said Mike Scher, CEO and Chief Demand Creation Architect, FRONTLINE Selling. "Having evaluated a number of other options, we felt this represented the best choice for our enablement and collaboration needs. Their vision for sales enablement as a platform for sales success matched perfectly with our own."

CallidusCloud's Sales Enablement Platform provides a social platform to enable all sales channels to make collaborating simple and to improve communicating with customers. Sales no longer needs to waste time hunting down the right document, or looking for competitive information, it's all in one place providing a single source of truth. Meanwhile, marketing concurrently gains insight to know what materials are being used in winning sales cycles.

Sales Enablement Platform is delivered as part of CallidusCloud's sales and marketing suite, a SaaS suite that is designed to help businesses drive enterprise engagement, sales performance management and sales effectiveness throughout the sales cycle with award-winning, multi-tenant cloud software. CallidusCloud offers the following SaaS and mobile solutions: candidate assessment tests for hiring, video interviews, marketing automation, quotes and proposals, sales enablement, sales coaching, sales commission management, learning management and content authoring, underpinned by analytics and enterprise gamification.

Follow our Sales Pulse blog, join us on LinkedIn and Facebook or follow us on Twitter for real-time updates.

About Callidus Software
Callidus Software Inc. (NASDAQ: CALD) is the market and technology leader in sales effectiveness and cloud computing. Our customers gain a competitive advantage by maximizing sales cost efficiencies and driving improvements in sales effectiveness. CallidusCloud's award-winning multi-tenant SaaS applications set the standard for performance management of a company's sales force and channel partners. Over 2.5 million users rely on our solutions to power their performance. For more information, please visit

About FRONTLINE Selling
FRONTLINE Selling, established in 2002 in Alpharetta, Georgia helps their clients get more first appointments with people who are genuinely interested in talking to them -- so they can sell more. It's that simple. It's that important. FRONTLINE Selling offers its services on an outsource basis and also on a monthly subscription basis, sharing all of the knowledge and skills perfected over a decade. The monthly subscription platform includes a management system to track, guide and coach activities, along with a reference library and 24/7 client support for training, coaching and reinforcement. 

©2012. Callidus Software Inc. All rights reserved. Callidus, Callidus Software, the Callidus Software logo, CallidusCloud, the CallidusCloud logo, TrueComp Manager, ActekSoft, ACom3, ForceLogix, Salesforce Assessments, iCentera, Webcom, Litmos, the Litmos logo, LeadFormix, Rapid Intake and 6FigureJobs are trademarks, service marks, or registered trademarks of Callidus Software Inc. and its affiliates in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

Contact Information